Tata Sierra leads IPL 2026 ad recall with 8.3% despite just 6.8% impression share: COTT
Mumbai: A new IPL 2026 advertising analysis by Chrome OTT (COTT) has revealed that creative effectiveness—not media weight alone—is emerging ...
Tag: Chrome OTT
Digital Surges, Linear Stabilises: Chrome OTT Whitepaper Signals a Structural Reset in India’s Media Economy
Mumbai: India’s media and entertainment landscape is undergoing a profound realignment, one that is structural rather than cyclical. Chrome OTT’s ...
Multi-Screen India Emerges as 875.8 Million Consumers Blend TV and Digital: Chrome OTT Whitepaper
India’s media and entertainment ecosystem is undergoing its most dramatic transformation yet, as revealed in the latest industry whitepaper by ...
Chrome OTT (COTT) unveils Top 3 OTT Platforms for Week 27, 2024
Chrome OTT (COTT) has revealed the latest viewership data for top OTT platforms from June 29 - July 5, 2023. ...
OTT viewers to cross the 300 million mark in two years: Chrome OTT Report
Mumbai: The current OTT viewers in India stand at 216 Mn across all active platforms like Netflix, Hotstar, Prime Video, ...
Taali’ on Jio Cinema tops Chrome OTT’s list of the top 10 female-oriented OTT shows of 2023
Mumbai: Today, Chrome OTT (COTT) released its annual report, highlighting the Top 10 Female-Oriented OTT shows of 2023. 'Taali' on ...
‘Hostel Daze’ on Amazon Prime Video is among Cott’s Top 10 SVOD Shows of 2023
Chrome OTT (COTT) has unveiled its list of the Top 10 SVOD Shows of 2023, bringing to light the diverse ...
