Mumbai: Today, Chrome OTT (COTT) released its annual report, highlighting the Top 10 Female-Oriented OTT shows of 2023. ‘Taali‘ on Jio Cinema was at the top spot in the list with a reach of 40.98 million viewers. Notably, the viewership split showcased a significant female-oriented audience, with 58% of the viewers being female and 42% male. Furthermore, the regional distribution of viewership revealed a diverse audience, with 32% from the North, 24% from the South, 28% from the West, and 16% from the East.
Disney+Hotstar has seven shows on the list including the fourth season of ‘Aashiqana‘ and ‘Aakhri Sach‘. Moreover, the age demographic of viewers across all the shows predominantly fell within the 25-44 years bracket, indicating a broad appeal among young to middle-aged audiences. This data underscores the growing popularity and influence of female-oriented content across OTT platforms, resonating with viewers from various regions and age groups.
The success of these shows Chrome explains underscores the growing demand for female-driven content across all OTT platforms. With millions of viewers tuning in, women’s stories are not only resonating with audiences but also shaping cultural conversations and perceptions.
Chrome added that in a digital age where storytelling knows no bounds, the rise of female-centric narratives has been nothing short of a revolution. , showcasing the power and allure of women-led narratives in the digital realm.
“Female-oriented content has emerged as a dominant force in the OTT landscape. These shows not only entertain but also inspire and empower viewers of all ages. We’re thrilled to see such a diverse range of stories being celebrated and embraced by audiences worldwide,” said Pankaj Krishna, founder, CEO Chrome DM.
