Geofencing 2.0: Creating Real-Time, Hyper-Local Mobile Experiences
In an era where being relevant is currency, proximity marketing has been the spotlight until now. The next wave—Geofencing 2.0—is ...
Tag: Contextual targeting
DoubleVerify Launches Contextual Targeting Solution for Digital Publishers
DoubleVerify (“DV”), (NYSE: DV), a leading software platform for digital media measurement, data, and analytics, today announced the launch of ...
Lotame’s APAC third-party data sales doubled in growth from H1 2020 to H1 2021
Lotame (www.lotame.com), the only flexible data solutions provider to future proof connectivity and drive performance across all screens, today announced ...
Contextual targeting and Micro-moments marketing enabled by Voice and Video to drive Digital trends 2020
As digital trends evolve every year, marketers should always be aware of the changes in order to easily adapt with ...
