As digital trends evolve every year, marketers should always be aware of the changes in order to easily adapt with emerging technologies and stay ahead in the market. And this is just the beginning of a whole new era.
In the new digital world, winning requires creating and constantly improving seamless user experiences.That means staying on top of ever-changing trends.
To help you determine where the trajectory is heading over in 2020- experts share what digital trends, in their view, will define the year ahead.
Take a look at what the industry experts have to say:
Bharat Subramaniam, Managing Director – Big Trunk Communications says, “Digital marketing is undergoing a paradigm shift due to the exponential rise in smartphone sales and data consumption, and ubiquitous internet access. This decade beginning 2020 will mark the rise of contextual targeting and messaging through mobile marketing and micro-moments marketing. The rise in content consumption will enhance brand visibility and placements across OTT platforms. Programmatic advertising will completely transform OOH with the advent of Digital OOH advertising. Content will remain the king but the transformed experience across platforms and channels using the same content will win the day for most brands.”
Agam Chaudhary, CMO, Digitalabs (A division of Laqshya Media Group) says “The next year is going to see resurgence of interactive marketing. Content and UI that is hinged on consumption through interaction is going to become indispensable for conversions given the limitations of outbound marketing. On the technical side of things, there’s going to be a glaring spotlight on data privacy. Tighter regulations in this regard are expected.”
Gautam Sinha, CEO – Times Internet said, “India’s digital ecosystem is at the brink of a massive tectonic shift powered by increased mobile internet penetration, rock-bottom mobile-data pricing, and an increased adoption of consumer tech products. With increased digitization and higher automation of brand-consumer interactions, the year 2020 holds the promise of 3 Vs, i.e. voice, video and vernacular to fulfil the needs of the next billion Internet users. As the telecom industry and its shareholders extract value from their investments into the country’s internet ecosystem, several online business models are likely to be overhauled. Programmatic Audio and Content Marketing would see a great boost in the M&A community as marketers realise the need to tell engaging stories. On the other hand, content creators, advertisers and OTT platforms would produce more bite-size snackable content to negotiate the dwindling attention span of users and focus on deeper social & regional media incision to tap into the widest section of Indian society.”