CTV ad fraud surges; bot fraud up 69 pc in 2022: Report
Ad fraud continues to be a significant issue in CTV, especially for unprotected advertisers, according to the 2023 Global Insights ...
Tag: CTV
JioCinema to grab two-thirds of total IPL AdEx this season
JioCinema, the official digital streaming partner of IPL 2023, is expected to dominate the advertising expenditure (AdEx) this season, accounting ...
Digital usage for OTT content discovery surges in small towns: Report
Boston Consulting Group (BCG) and Meta today announced the launch of a new report titled ‘Seeing the BIG Picture - ...
JioCinema’s ad revenue to surpass Star India in IPL 2023, reveals MPA report
The total advertising revenue of IPL 2023 will be US$550 million, with digital grabbing a 60% share, according to the ...
TAM Sports unveils Ad Monitoring and Verification service for IPL live streaming
TAM Sports, a division of TAM Media Research, has announced the launch of Connected TV & Mobile (Android & IOS) ...
Think Through: Will CTV become the preferred choice for viewers this IPL 2023? Will free streaming of IPL grow viewership across the spectrum?
The much awaited 16th edition of Indian Premier League (IPL) will kickstart on March 31, 2023 with the first clash ...
India to become the third-largest TV advertising market by 2024: Report
Finecast, GroupM’s addressable TV company successfully hosted “Addressable TV and Beyond” – the first inaugural summit on Addressable TV in ...
Advertising Pitfalls Marketers Need to be Aware of During the Holiday Buying Season in Southeast Asia
As we approach the festive season, there is no escaping the shopping frenzy as well as the deals, discounts, and ...
India Today Group records 45.1 mn video streams across CTV environment in August 2022
India Today Group claimed the top spot by a vast margin in the recent rankings by Comscore (Source: Comscore VMX ...
84 pc households in India spend 4 hours daily on watching CTV: Report
mediasmart, an Affle company, today launched the second edition of its India CTV Report 2022 titled ‘India Says Yes to ...
