Radio companies are evolving a new product: FICCI EY Report
MUMBAI: Radio companies are evolving a new product noted the FICCI EY report. Radio needs a new product – and ...
Tag: FICCI-EY
OOH Growth to accelerate through digital transformation, premium inventory, geographic expansion and data-led programmatic integration: FICCI EY Report
Mumbai: OOH Growth is expected to be driven by continued digital transformation, premiumisation of inventory, geographic expansion and deeper integration ...
Live events growth shifts beyond metros, ‘Next 10’ cities lead expansion wave: FICCI EY Report
Mumbai: The FICCI EY Report has noted that the organised live events segment is expected to grow from Rs. 145 ...
The primary bottleneck to scaling AI investments will be the lack of clear use-case prioritisation: FICCI EY Report
Mumbai: The FICCI EY Report conducted a survey of Indian M&E CXOs in December 2025. AI is already in production ...
Connected TVs will be the newest gaming screens: FICCI EY Report
MUMBAI: Connected TVs will be the newest gaming screens noted the FICCI EY Report. The rapid expansion of Connected TVs ...
Linear TV revenues could decline at 5% until 2028: FICCI EY Report
MumbaiI: Linear TV revenues could decline at 5% until 2028 noted the FICCI EY Report. Linear TV ad revenues will ...
India’s microdrama market set to grow 50% annually, driven by Tier-II/III adoption, AI production and UPI AutoPay payments: FICCI EY Report
MUMBAI: The FICCI EY report noted that India’s micro-drama market was valued at INR6.5 billion in 2025. It is expected ...
Advertiser behaviour will influence print ad products: FICCI EY Report
Mumbai: Advertiser behaviour will influence print ad products says the FICCI EY Report. Advertisers are expected to increasingly favour higher-impact ...
Release windows will get redefined: FICCI EY Report
Mumbai: Release windows will get redefined says the FICCI EY Report. OTT release windows have shortened over the past two ...
