PriyaGold Redefines the FMCG Landscape with the Launch of Its Innovative D2C Website
PriyaGold, a prominent player in the Fast-Moving Consumer Goods (FMCG) industry, is delighted to introduce its all-new Direct-to-Consumer (D2C) website, ...
Tag: FMCG
‘A crafted creative piece that cuts through the clutter can establish a strong brand presence’
Of course the festive season brings out the best of Indian advertising. Brands, of all kinds and flavours, use this ...
Punt Creative bags Keya Foods
Punt Creative, a part of Punt Partners, has been entrusted with the creative mandate of Keya Foods. Keya Foods, headquartered ...
Interactive Avenues bags basmati rice brand Daawat’s digital mandate
Interactive Avenues, the digital arm of IPG Mediabrands India, has been awarded the full-service digital mandate of basmati rice brand ...
Parle ‘Most Chosen’ in-home FMCG brand for 11th successive year: Kantar Footprint Report 2023
Marketing data and analytics company Kantar revealed findings from the 11th edition of its annual Brand Footprint India report to ...
Brands Under Threat: Chrome Consumer Research Raises Alarm over the Surge of Counterfeit Products in the Market
In the shadowy corners of the world's markets, a sinister force lurks, silently spreading its poisonous tendrils across diverse industries. ...
Millet snack startup Troo Good calls for creative and digital pitch
Troo Good, which bills itself as India’s largest millet snack company, has called advertising agencies for a creative and digital ...
P&G and Flipkart partner to plant forests, offer trees for e-adoption
FMCG behemoth Procter & Gamble India has joined hands with e-Com major Flipkart to launch ‘Forests For Good’ in India, ...
WOW Skin Science appoints Vikas Lal as CFO
FMCG personal care brand WOW Skin Science has announced the appointment of Vikas Lal as Chief Financial Officer. In his new role, Lal ...
D2C Summit: ‘Higher volume of luxury sells in tier 2, 3 towns; with fewer returns than metros, tier 1’
Day one of India’s D2C Summit & Awards saw a panel on ‘Future of FMCG & Consumer Brands in Digital-First ...
