Monday, June 23, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Native Content

Brands Under Threat: Chrome Consumer Research Raises Alarm over the Surge of Counterfeit Products in the Market

by Native Content
July 21, 2023
in Native Content
Reading Time: 3 mins read
A A
Brands Under Threat: Chrome Consumer Research Raises Alarm over the Surge of Counterfeit Products in the Market
Share Share ShareShare

In the shadowy corners of the world’s markets, a sinister force lurks, silently spreading its poisonous tendrils across diverse industries. Counterfeiting, a malevolent global specter, casts its dark veil over legitimate businesses, leaving a trail of deception and despair. India, too, finds itself ensnared in this web of deceit, as counterfeit products infiltrate with impunity. The market is witnessing an inundation of counterfeit products, ranging from popular brands such as Lays, Amul, Parachute, and Glow & Lovely to essential commodities like medicines. Chrome Consumer Research, a prominent market intelligence agency, has recently published a report that sheds light on a concerning trend – the rapid proliferation of counterfeit products across the water purifier industry. The report delves into the far-reaching consequences of this escalating problem, posing serious risks to consumers and legitimate brands on a global scale.

ADVERTISEMENT

The widespread availability of fake goods not only erodes consumer trust but also poses significant threats to the reputation and market share of established brands.

A recent audit conducted by Chrome Consumer Research on behalf of a leading brand within the water purifier industry yielded alarming results. The threat of counterfeited products looms over mass-market goods, leading to substantial revenue losses and damaging the brand’s image. The audit findings revealed that 60% of such cases were reported in North India, with cities like Rupnagar, Lucknow, Varanasi, Aligarh, Meerut, Allahabad, Rudrapur, Rae Bareli, Nawanshahr, Ferozpur, Hoshiarpur, Panipat, Jaipur, Dehradun, Jhansi, Moga, Rewari, Panchkula, Ambedkar Nagar, Patiala, Baramulla, Haldwani, Lakhimpur Kheri, Jodhpur, Solan, Kanpur, Ajmer, And Karnal being significantly affected.

Driven by concerns for public health and safety, the concerned brand took decisive action by seeking legal recourse against counterfeiters and infringers. In response to the brand’s plea, the Court directed raids in collaboration with local authorities and the Police, conducting targeted operations across all locations.

To steer clear of such risks, experts strongly advise consumers to purchase products only from authorized sellers, trusted outlets, genuine business partners, and certified service technicians. However, Chrome Consumer Research audits have also revealed instances where authorized dealers have been caught selling duplicate products alongside local vendors.

Counterfeiting is most prevalent in the apparel and FMCG sectors, followed by pharmaceuticals, automotive, and consumer durables. Notably, counterfeit sales of water filtration and purification products have been found to pose severe risks, potentially leading to waterborne diseases and loss of life due to substandard quality.

Chrome Consumer Research highlights the pivotal role that mystery audits play in combating the counterfeit product market. However, the company emphasizes the importance of adopting essential measures. Mystery audits have evolved significantly, with market players becoming increasingly aware of ongoing raids. Counterfeiters now maintain large warehouses stocked with thousands of fake products, employing various tactics to evade detection. They may avoid in-person meetings, communicate only through queries over the phone, or claim their staff members are on the field. Moreover, counterfeiters produce not just one or two types of products but also develop local brands and counterfeited products that closely resemble genuine ones. Building trust with clients is of utmost importance, necessitating additional efforts such as daily reporting, customized dashboards, and real-time data tailored to clients’ specific requirements. In a rapidly changing world, relying solely on audio, video, and picture proofs is insufficient; geotagging and timestamping are essential. Visiting locations can sometimes be time-consuming due to vendors’ excuses.

As the battle against counterfeit products intensifies, Chrome Consumer Research remains steadfast in safeguarding consumer interests, protecting genuine brands, and promoting a market environment free from fraudulent practices.

Tags: Chrome Consumer ResearchChrome DMFMCG

RECENT POSTS

Places to Visit in Europe When You Want Your Trip to Feel Like a Film
Native Content

Places to Visit in Europe When You Want Your Trip to Feel Like a Film

June 7, 2025
0

Have you ever dreamed of stepping into a movie scene where every street corner feels like it was designed for...

Read more
How to Select EMI Tenure: Calculator Tips & Tricks
Native Content

How to Select EMI Tenure: Calculator Tips & Tricks

May 29, 2025
0

The credit market in India is booming, with the industry being the fourth largest in the world, registering a CAGR...

Read more
A Complete Guide to the Auto Sweep Facility of a Savings Account
Native Content

A Complete Guide to the Auto Sweep Facility of a Savings Account

May 21, 2025
0

Managing your savings account can reveal an opportunity to earn a bit more without extra effort. Your funds remain secure,...

Read more
Navigating the Home Buying Process: How an EMI Calculator Empowers Your Decisions
Native Content

Navigating the Home Buying Process: How an EMI Calculator Empowers Your Decisions

May 17, 2025
0

Buying a home is one of the biggest financial steps you’ll take in your life. Whether it’s your first property...

Read more
Impact of Market Volatility on Loan Against Securities
Native Content

Impact of Market Volatility on Loan Against Securities

May 17, 2025
0

In the dynamic world of financial planning, investors often seek quick liquidity without liquidating their assets. One of the most...

Read more
5 Common Mistakes to Avoid When Applying for a Savings Account Online
Native Content

5 Common Mistakes to Avoid When Applying for a Savings Account Online

May 13, 2025
0

The face of banking has undergone significant changes over the past few years, with the majority of financial institutions now...

Read more

LATEST NEWS

Prime Video adds NFDC – Cinemas of India as subscription for critically-acclaimed films

Prime Video adds NFDC – Cinemas of India as subscription for critically-acclaimed films

June 23, 2025
Cushman & Wakefield names Sona Aggarwal as Managing Director, Head of Retail Sales and Strategy, Asia Pacific

Cushman & Wakefield names Sona Aggarwal as Managing Director, Head of Retail Sales and Strategy, Asia Pacific

June 23, 2025

ANALYSIS

Streaming Notches a Record 44.8% of Total TV Usage in May: Nielsen’s monthly report of The Gauge
Analysis

Streaming notches a record 44.8% of total TV usage in May: Nielsen’s monthly report of The Gauge

June 18, 2025
0

Mumbai: Streaming in US market has reached a historic milestone in May as its share of total television usage outpaced...

PEOPLE

Cushman & Wakefield names Sona Aggarwal as Managing Director, Head of Retail Sales and Strategy, Asia Pacific
People

Cushman & Wakefield names Sona Aggarwal as Managing Director, Head of Retail Sales and Strategy, Asia Pacific

June 23, 2025
0

Gurugram: Cushman & Wakefield has announced the appointment of Sona Aggarwal as Managing Director, Head of Retail Sales and Strategy,...

MARKETING

Herbalife India appoints Smriti Mandhana and Manika Batra as Brand Ambassadors for vritilife Ayurvedic Skincare Range
Marketing

Herbalife India appoints Smriti Mandhana and Manika Batra as Brand Ambassadors for vritilife Ayurvedic Skincare Range

June 23, 2025
0

Mumbai: Herbalife India, a health and wellness brand, has announced the appointment of two of India’s top athletes—Smriti Mandhana, Indian...

Subscribe to Newsletters

ADVERTISING

WPP named Creative Company of the Year at Cannes Lions 2025
Advertising

WPP named Creative Company of the Year at Cannes Lions 2025

June 21, 2025
0

Cannes: The Cannes Lions International Festival of Creativity has named WPP as Creative Company of the Year for 2025, honouring...

PRINT

Thane Vaibhav and Ekatva Group launch New Hyper-Local Business Supplement
Print

Thane Vaibhav and Ekatva Group launch New Hyper-Local Business Supplement

June 4, 2025
0

Mumbai: In a powerful collaboration that underscores Thane’s rising prominence as a business hub, leading Marathi daily Thane Vaibhav and...

AUTHOR'S CORNER

IPL 2025: ₹4,800+ Crore in Ad Spend, 190+ Advertises, 450+ Brands… and Yet, Zero Recall?
Authors Corner

IPL 2025: ₹4,800+ Crore in Ad Spend, 190+ Advertises, 450+ Brands… and Yet, Zero Recall?

June 23, 2025
0

IPL fever subsided a few weeks ago leaving behind a staggering ₹4,800+ crore in ad spend, 190+ advertisers and 450+...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Mirchi’s RJ Jeeturaaj named ‘Best Male RJ of the Year’ at Maharashtra Asha Radio Awards 2025

Mirchi’s RJ Jeeturaaj named ‘Best Male RJ of the Year’ at Maharashtra Asha Radio Awards 2025

June 23, 2025
Prime Video adds NFDC – Cinemas of India as subscription for critically-acclaimed films

Prime Video adds NFDC – Cinemas of India as subscription for critically-acclaimed films

June 23, 2025
Cushman & Wakefield names Sona Aggarwal as Managing Director, Head of Retail Sales and Strategy, Asia Pacific

Cushman & Wakefield names Sona Aggarwal as Managing Director, Head of Retail Sales and Strategy, Asia Pacific

June 23, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2024 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2024 All rights reserved.