The FMCG market is expected to grow at a CAGR of 14.9 pc to USD 220 billion in the next couple of years, according to a report by the Kirana Club.
Kirana stores have been an integral part of India’s retail landscape for decades and these small, neighborhood stores cater to the daily needs of consumers, offering a range of household and grocery products. Kirana Club is India’s largest Kirana Community. The app-based platform has kirana owners participating, connecting and influencing each other and has over 15 lakh members across 10 states and 16000 pincodes.
The club recently released a list of popular FMCG products/ brands among the country’s kirana owners in 2023. The items on the list include:
Dettol original soap
Fortune refined soybean oil
Parle G biscuits
Surf Excel easy wash detergent powder
Patanjali Dant Kanti natural toothpaste
Maggi 2-minute masala instant noodles
Godrej No.1 lavender milk cream soap
Britannia Good Day butter cookies
Cadbury Celebrations chocolate
Ghadi detergent bar
Clinic Plus strength shine egg protein shampoo
Ghadi detergent powder
Parle Kismi toffee
Patanjali doodh biscuits
Tata iodised salt
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