60% of advertisers and agencies cite brand safety as top programmatic concern: WARC
Mumbai: More than half (60%) of advertisers and agencies cite brand safety as top programmatic concern. Warc has today released ...
Tag: Google
Understanding the Power of Branding with Mobile OEM Advertising
In the ever-evolving landscape of digital marketing, mobile OEM (Original Equipment Manufacturer) advertising has rightfully emerged as a formidable force, ...
DigiAsia Corp. Forms AI Focused Strategic Advisory Board and Appoints Gulzar Azad as a Strategic Advisor
New York: DigiAsia Corp. (NASDAQ: FAAS) (“DigiAsia” or the “Company”), a leading Fintech as a Service (“FaaS”) ecosystem provider, today announced ...
Tata Neu’s digital ad campaign uses the theme of ‘a bet gone wrong’ to promote its co-branded credit card with HDFC Bank
Mumbai: Tata Neu has launched a creative digital ad campaign to promote their co-branded Tata Neu HDFC Bank Credit Card. ...
Google elevates Sanjay Gupta to President of Asia Pacific; Roma Datta Chobey appointed interim Head of India Sales
Mumbai: Google has elevated Sanjay Gupta, Country Manager - India to the position of President for Asia Pacific. Roma Datta ...
Kantar’s Brand Inclusion Index: Google, Tata Motors, Amazon, Jio, and Apple Lead in India
Mumbai: Kantar's Brand Inclusion Index finds that 75% of consumers worldwide consider a brand's diversity and inclusion reputation while making ...
Govt mulls Digital Competition Bill for fair negotiations and revenue sharing between Big Tech and media publishers
The Indian government is preparing to introduce a Digital Competition Bill aimed at regulating the relationship between Big Tech companies ...
Toaster partners with Subway India to boost brand presence
New Delhi: Toaster, an award-winning agency, has secured a retainer with Subway India, serving as its main ad agency for ...
Sekel Tech Refreshes Brand Identity with a New Logo & Tagline
Pune: Sekel Tech, a leading enabler and a pioneering force in the hyperlocal digital marketing arenahas also marked its brand ...
IAB Tech Lab finalizes Framework for Streamlined Data Deletion in Ad Supply Chain
INDIA / NEW YORK: IAB Tech Lab released the final Data Deletion Request Framework after two public comment periods, marking ...
