Ambitions have changed post the acquisition of MX Player by Amazon: Karan Bedi
Mumbai: In June 2024, Amazon acquired MX Player and merged it with miniTV to create Amazon MX Player, a new ...
Tag: GroupM South Asia
India’s Ad Market to Grow by 7% in 2025, Reaching ₹1.64 Lakh Crore: GroupM TYNY Report
Mumbai: GroupM, the media investment group under WPP, has released its latest This Year Next Year (TYNY) advertising forecast, projecting ...
Sports sponsorship spends witness a 24% rise to Rs. 7,345 crores in 2023 compared to 2022: GroupM ESP’s Report
Mumbai: The Indian sports industry has surpassed the Rs. 15,000 crore milestone accoriding to GroupM ESP's 'Sporting Nation - Building ...
EssenceMediacom and GroupM ESP facilitate partnership between A23 and CCL 10
Mumbai: GroupM’s EssenceMediacom along with GroupM ESP successfully facilitated the partnership renewal between skill-based gaming platform A23 and the Celebrity Cricket ...
ABBY One Show Awards 2024 to be held from 29th-31st May at Goafest
The Advertising Club gears up to announce the 55th edition of The ABBY One Show Awards 2024, South Asia’s Gold ...
GroupM Brew: Decoding two different breeds of youngsters; respecting that creators understand their audience best
The sixth edition of GroupM’s ‘Brew’ was hosted on October 16, 2023 in Mumbai. The day-long event featured speakers, sessions ...
GroupM launches hyperlocal audience targeting solution ‘Geo Granularity’ for addressable TV
GroupM, WPP’s media investment group, today announced the launch of Geo Granularity, a hyperlocal and granular targeting technology developed by ...
GroupM and MMA launch modern marketers guide ‘Transform to Thrive’
GroupM, in association with MMA, launched the Modern Marketers Guide titled “Transform to Thrive”. The guide features contributions from industry ...
Indian sports industry smashes records, surpasses INR 14,000 crore: GroupM ESP Sporting Nation Report 2023
GroupM ESP today launched the 10th edition of the Sporting Nation Report 2023 on sports sponsorship in India. The Indian sports ...
Finecast India to launch Addressable TV report with Kantar on 7th November
Finecast, GroupM’s addressable TV company is set to host the “Addressable TV and Beyond” – India’s first addressable TV summit ...
