GroupM, in association with MMA, launched the Modern Marketers Guide titled “Transform to Thrive”. The guide features contributions from industry leaders and provides practical advice for implementing effective transformations within organisations.
The guide suggests that marketers must prioritise protecting their ad budgets from fraud and engaging the right audience. Customer-centric advertising and safe inventory play a crucial role in achieving this.
Customization goes beyond media, with QR scans, exclusive product bundles, and online marketplaces. Marketers should adopt dynamic strategies based on individual customer preferences and communication channels.
Building adaptable distribution networks and leveraging technology for real-time inventory management and delivery are essential for meeting changing customer preferences.
“A Marketer’s dashboard is spruced with business numbers, social numbers, service/outages, and innovation, all tied to delivering a superlative experience. This holistic approach ensures that marketing strategies are aligned with business goals, social engagement, service reliability, and innovation, all contributing to an exceptional customer experience. We embrace these trends and strive to provide innovative solutions that meet the evolving needs of our customers,” said, Prasanth Kumar, CEO – GroupM South Asia.
Moneka Khurana, Country Head & Board Member, MMA Global – India, said, “MMR’23 is a must-read for every marketer looking to thrive in the face of unprecedented change. It provides a roadmap for building a future-proof marketing organization, one that is agile, consumer-centric, and data-driven, and leverages relevant tools and technologies to power it. At the MMA, we believe that the future belongs to those who embrace 2023 as the year with change being front and centre and are willing to challenge the status quo. This report brings perspectives from 25+ experts from across the ecosystem offering the needed understanding. Grab the MMR – Modern Marketing Reckoner to start your Transform to Thrive journey.”
Amit Jain, MMA India Board Chair; Chairman- L’Oréal India, said, “The Modern Marketing Reckoner 2023 offers a rich perspective on future-proofing marketing and being agile in the current times. It also drives perspectives on the power of AI, data, tech, and new media to accelerate business growth. We at MMA strongly believe that digital maturity must be measured in the context of key growth drivers to measure success and progress year on year. As the Chairperson of MMA India and L’Oreal India, I am excited to see the influence and shift in mindset this report will have on the marketing community.”
View the guide here.
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