GroupM launches hyperlocal audience targeting solution ‘Geo Granularity’ for addressable TV
GroupM, WPP’s media investment group, today announced the launch of Geo Granularity, a hyperlocal and granular targeting technology developed by ...
Tag: GroupM South Asia
GroupM and MMA launch modern marketers guide ‘Transform to Thrive’
GroupM, in association with MMA, launched the Modern Marketers Guide titled “Transform to Thrive”. The guide features contributions from industry ...
Indian sports industry smashes records, surpasses INR 14,000 crore: GroupM ESP Sporting Nation Report 2023
GroupM ESP today launched the 10th edition of the Sporting Nation Report 2023 on sports sponsorship in India. The Indian sports ...
Finecast India to launch Addressable TV report with Kantar on 7th November
Finecast, GroupM’s addressable TV company is set to host the “Addressable TV and Beyond” – India’s first addressable TV summit ...
Critics’ Choice Awards 2022 Unveils the Nominees List of Feature Films Category
Mumbai: Motion Content Group of Group M, in collaboration with the Film Critics Guild and Vistas Media Capital announced the ...
50% Consumers Likely to Increase Festive Spends in 2021, Forecasts the Festive Season Playbook
Mumbai: MMA, GroupM and Amazon Advertising have launched the ‘Decoding Consumer behavior and Winning the 2021 Festive season’ Playbook, a handbook for ...
Trends that will shape the decade: GroupM’s TYNY
1. Brands will move from trendspotting to culture creation by becoming content creators both in the online and offline world: ...
Prasanth Kumar to Take Over as CEO of GroupM South Asia from Sam Singh
Mumbai: GroupM Asia Pacific today announced the promotion of GroupM South Asia COO, Prasanth Kumar (PK), to CEO. Sam Singh is ...
