Can de-influencing help influencers build trust?
Buy, buy, buy. That’s what influencers have said all along. Some of them on TikTok in the UK are now ...
Tag: Influencer Marketing
Kinnect Outreach unveils ‘KinnectFluence’ to strengthen influencer marketing offering
Kinnect Outreach, a division of Kinnect, India’s homegrown Influencer and Third-party partnership desk, has announced the launch of its in-house ...
Will influencers be less influential with #Ad declarations?
The Department of Consumer Affairs under Ministry of Consumer Affairs, Food and Public Distribution released a guide ‘Endorsements Know-hows!’ for celebrities, ...
Social media influencers should disclose their relationship with brands; fine up to Rs 50 lakh for violating norms: CCPA
The Central Consumer Protection authority (CCPA), under the Ministry of Consumer Affairs, has released endorsement guidelines for social media influencers. The ...
Adfluence Hub launches campaign tracker tool and instant payment for Influencers
Adfluence Hub, a leading tech-enabled influencer marketing platform, announced the launch of its new campaign tracker tool. This latest addition ...
34pc Indians choose brands based on social media influencers’ suggestions, reveals survey
In a recent survey conducted pan India among 1,455 respondents in the month of December by the digital marketing agency ...
Prescience: What 2023 holds for micro-influencers and social commerce – Kulbir Sachdev, Voxxy Media
Every large and small organisation seeking to build customer trust and original content has entered the game of influencer marketing ...
WGC seeks to stoke future demand, woos young adults with investment pitch
The World Gold Council (WGC) is targeting young investors with its latest campaign, highlighting gold as a secure and versatile ...
Top 11 Influencer Marketing Agencies in India
Influencer marketing has been a recent strategy employed by firms in India to connect with Indian consumers. This has undoubtedly ...
Influencer Marketing spends reached INR 1275 Cr mark in 2022; 42 pc increase over 2021: Report
INCA, GroupM’s brand-safe influencer, and content marketing solution unit, launched the Influencer Marketing Report 2.0. With over 467 million active ...
