Influencer marketing has been a recent strategy employed by firms in India to connect with Indian consumers. This has undoubtedly been a successful marketing and advertising technique that has resulted in hundreds of profitable campaigns. Influencer marketing has been extremely successful in the country due to the increase of social media users in India over time.
The amount of social media users in this country has gone nowhere but up since 2014. In less than ten years, the number of users grew five times bigger, from 90 million in 2014 to 467 million in 2022. With more of the population using different platforms like YouTube, Instagram, Facebook, and Twitter, the popularity of influencers in the country also increased. In fact, influencers and experts are among the most-followed account types in India.
It’s time to consider where to begin, now that you are aware of influencer marketing’s effect on this market. It’s not simple to find, manage, and evaluate the success of influencers, especially if you’re a business new to the terrain. Some tips for marketing in India might be able to help, but nothing beats the knowledge of experienced marketers in the country. You would require the assistance of a company that is intimately familiar with the demographic.
The top influencer marketing firms that may assist you in launching your brand in the Indian market are listed below.
The Best Influencer Marketing Agencies in India are:
- AJ Marketing
- Moburst
- Ykone
- Viral Nation
- Third Eye Blind Productions
- The Marcom Avenue
- Whisskers
- Let’s Influence
- Voxxy Media
- InfluGlue
- ANTS Digital
1. AJ Marketing
Website: AJ Marketing
Contact: info@ajmarketing.io
The most skilled and reputable influencer marketing company in India is AJ Marketing. It has a network of more than 7,000 influencers around Asia-Pacific, including several of the most prestigious content creators in India. Its Indian influencers are experts in a range of niches, including gaming, fashion, beauty, and food, so you can be sure to have the proper partner no matter what industry you belong in.
AJ Marketing can offer top-notch English support for brands, facilitating better communication. Because it has a local office in India, it may also provide insider information that isn’t available elsewhere. It will be easy to introduce your global brand to the local market.
This company also provides further digital marketing services, such as press releases, celebrity licensing, online advertising, social media marketing, digital billboards, and SEO. AJ Marketing has partnered with companies such as Bytedance (TikTok), AMD, Adobe and BMW (MINI). Tested by big names, this agency is reliable and efficient at delivering successful influencer marketing campaigns.
If you’re curious to know more about the India market, check out the AJ Marketing Blog.
- Moburst
Website: www.moburst.com
Moburst started from a mobile-first roots, but it has now become among the most sought-after full service digital agencies in the world. Its goal is to help companies achieve hypergrowth and dominate their category.
Moburst offers a wide range of services, including marketing strategy, organic awareness, creative and content, media buying, and product and development.
For its influencer marketing services, Moburst believes that brands need a partner who has deep roots, understands the world of influencers, and has experience running highly successful influencer marketing campaigns. It has a team of influencer marketing experts who handle everything–from building briefs for the influencers, inspiring them with key messages about the brand so its client stands out, and reporting.
Moburst has already worked with the likes of Reddit, Discovery, Pfizer, Uber, Samsung, and so much more.
- Ykone
Website: www.ykone.com
This multinational influencer marketing firm only collaborates with major businesses in the travel, luxury, and beauty industries. For brands looking for assistance in the India market, Ykone provides a distinctive data-driven strategy and a unique real-time tracking solution.
Ykone has a database of 9 million influencers, and more than 100 campaigns are launched there each month. Global companies like Dior, Burberry, Gucci, Chanel, Louis Vuitton, and many others have trusted this agency.
In addition to its office location in Bangalore, Ykone has headquarters in Paris, Milan, Berlin, Dubai, and Hong Kong.
- Viral Nation
Website: www.viralnation.com
Viral Nation has earned “viral” in its name. This agency believes that your audience is not interested in being sold to. They desire attention. This agency reaches them where they are by making genuine, emotional connections through action-inspiring content from reliable creators.
Viral Nation has developed some of the most renowned influencer marketing campaigns in history, ranging from niche activations to global brand experiences, in sectors as diverse as technology and gaming, to beauty, retail, and fast-moving consumer goods.
Its influencer marketing services include global activations, research and strategy, talent discovery and management, content production, ambassador programs, events, localization, social amplification, and reporting and analytics.
- Third Eye Blind Productions
Website: www.thirdeyeblindproductions.com
Third Eye Blind Productions started out as a production house in 2016. By taking one step at a time, it now has expanded to a digital marketing and talent management agency across 16+ countries. This agency has head offices in India, United States, and Dubai.
Third Eye Blind Productions offers end-to-end influencer marketing services in Mumbai. Aside from this, it also offers celebrity endorsement, talent management, web design, digital marketing, and many others.
- The Marcom Avenue
Website: www.themarcomavenue.com
Marcom Avenue is an integrated marketing and communication agency which helps brands bring meaningful experiences to life. This agency mainly values customer experience, unified delivery teams, agility and adaptiveness, and cultivation of best practices.
Marcom Avenue aims to transform how brands communicate by using the power of research insights to curate original stories that cut through the clutter, connecting the heart of a brand to the heart of its target customers. It offers a wide array of services, from digital marketing, website development, video production, to TV advertising.
For its influencer marketing services, Marcom Avenue has 20,000+ influencers ranging from bloggers, vloggers, celebrities, to vernacular content creators. The agency has strategists that help brands identify the influencers who exactly match with the marketing objective.
- Whisskers
Website: www.whisskers.com
Whisskers is an award-winning, topnotch digital marketing company in India. Apart from India, Whisskers also delivers influencer marketing services in Canada and the United States.
Whisskers’ goal is to help its clients achieve their business goals through effective brand communication. This agency has already helped brands in various industries, like education, FMCG, technology, retail, and infrastructure.
Whisskers has a team of influencer marketing experts who helps its clients to associate with social media influencers in India, bloggers, creators, and fan base of their brand. The agency has had 100+ clients in 15 countries across 3 continents, and has helped in 300% revenue increase for its clients after campaigns.
- Let’s Influence
Website: www.letsinfluence.io
Let’s Influence is one of the leading Influencer marketing agencies in India that help in ideating brand campaign strategies and backing them with effective advocacy solutions. It has a base of 25,000+ social media influencers and bloggers.
Brands who have worked with this agency include giants like Flipkart, Boat, MPL, Oyo, TimesInternet, Snapdeal, and Meesho.
This agency specializes in working with brands for movie and web series integrations, and influencer marketing and celebrity endorsements.
- Voxxy Media
Website: www.voxxymedia.com
Voxxy Media is an award-winning social media marketing company which shifts the influencer marketing narrative to result-based and data-backed campaigns. Voxxy Media has presence all over India, United States, Japan, and other countries.
For its influencer marketing services, Voxxy provides end-to-end Influencer marketing, strategy, sourcing, development, execution and analysis. It has personalized creative strategies, a global influencer database, and qualitative and quantitative metrics.
Voxxy has 17M+ influencer networks, has worked with 250+ brands, and has launched 3,500+ campaigns.
In its campaign for Vivo X60 Series, Voxxy partnered with well-known photographers from India in a one-year period, asking them to use Vivo’s camera to shoot their pictures. This campaign gained 403K+ impressions and has reached 282K+ social media users.
- InfluGlue
Website: www.influglue.com
InfluGlue is a technology-driven influencer marketing agency in India. It especially helps medium-sized and small brands connect with willing content creators and micro-influencers across various mediums like Instagram, Facebook, Youtube, and blogs.
It has an in-house team of expert influencer marketers who design outstanding strategies around its clients’ brand.
Aside from influencer marketing, InfluGlue also offers SMM, content marketing, meme marketing, product reviews, and many others.
- ANTS Digital
Website: www.antsdigital.in
ANTS Digital is a tech-led marketing and communication enterprise that thrives on deep-dive insights of customer journey and experience, market trends and modern digital tools.
ANTS Digital offers a wide range of services, including SEO, content marketing, influencer marketing, social media optimization, PPC, website development, and many more.
It has already worked with several brands, like Chakrasiddh, Concentrix, Resha, Armes Maini, and YouVA.
Conclusion
India’s marketing and advertising practices have definitely evolved as a result of influencers. Influencers provided brands with the chance to reach a new consumer in genuine ways. A large portion of the Indian population use social media, which exposes them to content creators and social media stars on different platforms.
There are thousands of influencers in India, and a business entering this market could feel intimidated. Good thing we listed influencer marketing experts above to help you in your journey. We hope you were able to find the marketing agency that suits your needs!
