Breaking News: AajTak’s Rajtilak to transform election coverage with revolutionary helicopter journey
New Delhi: Hindi news channel AajTak renowned for its innovative approach to news broadcasting, is set to venture beyond Conventional ...
Tag: IPG Mediabrands India
Market Research Society of India adopts, implements its latest Socio-economic Classification System ISEC
Market research industry body, Market Research Society of India (MRSI) announces the adoption and implementation of its latest Socio-economic Classification ...
Circa 2024: We could start doing pilots for CTV measurement
It has been a peaceful year for TV measurement, which in itself is big news. However, 2024 will be an ...
Prescience 2024: From Integrated Data Hubs to AI-Powered Growth Strategies – Amardeep Singh, Interactive Avenues
In 2023, Interactive Avenues experienced transformative growth, with our focus centred on establishing a world-class integrated data hub. This initiative ...
Magna Forecast: Indian ad market grows 11.8 pc, crosses Rs.1 lakh cr in 2023; to grow 11.4 pc next year
The winter update of IPG Mediabrands’ Magna’s ‘Global Ad Forecast’ notes that India is now consistently the fastest growing market ...
Rohit Sharma scores in social chatter during India-Pakistan ICC World Cup match
When India took on Pakistan in the World Cup Match, the stadium is not the only place that saw tremendous ...
Praggnanandhaa as brand ambassador: Which are the categories with a ready fit?
Rameshbabu Praggnanandhaa became the second Indian after Viswanathan Anand to reach the World Chess Final in more than two decades. ...
Interactive Avenues bags basmati rice brand Daawat’s digital mandate
Interactive Avenues, the digital arm of IPG Mediabrands India, has been awarded the full-service digital mandate of basmati rice brand ...
Will ICC World Cup 2023 score over 2019 on ad revenue?
Total IPL 2023 ad revenue dropped from last year, with big-spending brands from categories like edtech toning down spends or ...
GameChangers 2022: Shashi Sinha, IPG Mediabrands – Giving back to the industry is what keeps me going
Shashi Sinha, CEO - IPG Mediabrands India was the winner of the Medianews4u GameChangers 2022 Lifetime Achievement Award. He was ...
