Fragmentation is a big challenge for TV to get back to double digit ad revenue growth: Vikram Sakhuja
Mumbai: This year the Adex will grow by 12% and cross Rs. 1.11 lakh crore according to the Madison Media ...
Tag: IPL
My11Circle, RuPay, Angel One, Ceat to be IPL sponsors
Mumbai: My11Circle, RuPay, Angel One, and Ceat will be IPL sponsors. They have paid a total of Rs. 1,485 crore. ...
Star Sports Ad Sales Introduces ‘Startup Power Play’ to Empower Emerging Brands on Tata IPL
Star Sports, the official TV broadcaster of the Tata Indian Premier League (IPL), brings a one-of-a-kind opportunity 'Startup Power Play’ ...
Will Disney-Star India and Viacom18 deal minimise the IPL rivalry between digital and television?
Last year there was hectic competition going on between Disney India and Viacom18 to get IPL ad revenue. For the ...
Disney to sell 60 percent of Disney-Star to Viacom18: Report
Disney will sell 60 percent stake in Disney-Star to Viacom18. The value of the India business is $3.9 billion according ...
Luminous extends Rajasthan Royals title sponsorship until 2025
Royals Sports Group-owned IPL franchise Rajasthan Royals and energy solutions provider Luminous Power Technologies have announced the extension of their ...
Viacom18 bags broadcast and streaming rights for BCCI’s bilateral series for Rs.5,963 cr
Viacom 18 has acquired broadcast and streaming rights for BCCI’s bilateral series from September 2023 to March 2028 for a cumulative ...
Sharief Bhai signs T Natarajan as brand ambassador
Sharief Bhai, a biryani brand from the house of Curefoods, has announced Indian cricketer T. Natarajan as its brand ambassador. ...
JBL shows how IPL stars Rinku Singh and Yashasvi Jaiswal #MuteTheWorld
JBL has launched a digital campaign conceptualised by agency Grapes featuring IPL stars Rinku Singh and Yashasvi Jaiswal. The campaign ...
Celebrity endorsed ads clock 8pc growth during IPL 16: TAM Report
According to TAM Sports-Celebrity Endorsement Report for IPL 16 (all 74 matches), there was an increase of 8pc in the ...
