70% Indians said that the 2025 Union Budget met their expectations, largely due to tax reliefs: Kantar
Mumbai: Indians are heading into the Union Budget 2026 with a more pragmatic and cautious outlook, shaped by inflationary pressures, job ...
Tag: Kantar
India’s digital-only viewership touches 313 Million, 75% users from rural India: Kantar Media Compass Report
Mumbai: India’s media consumption landscape is undergoing a rapid transformation as audiences increasingly embrace digital platforms, reshaping how brands plan ...
Food & Beverages, Personal Care and Home Care emerge as FMCG’s biggest brand-building laggards in 2025: Soumya Mohanty, Kantar
Kantar BrandZ’s Top 100 Most Valuable Indian Brands have reached a combined value of $523.5 billion in 2025, accounting for ...
Kantar unveils Public & Developmental Sector Practice to drive inclusive policymaking in India
Mumbai: Kantar, a marketing data and analytics company, has announced the launch of its dedicated Public & Developmental Sector Practice ...
2.7M searches for Vitamin B12; 54% YoY growth in searches for B12-rich foods: Kantar
Mumbai: Kantar has released its Health and Wellness in India report, revealing transformative shifts in consumer behaviour and priorities. Based ...
The Masculinity Disconnect: Why Indian Advertising Must Rethink How It Portrays Men
In India’s vibrant and ever-evolving cultural landscape, one aspect of identity remains strikingly underexplored—and often misunderstood—in mainstream advertising: masculinity. A ...
Samsung Ads & Kantar Unveil CTV Ad Insights Across 100+ Brand Lift Studies
Gurugram: Samsung Ads, in collaboration with Kantar, has released a landmark white paper titled “Beyond Awareness”, providing deep insights into ...
CTV viewership soars, 23% Indians go digital-only: Kantar’s Media Compass Report
Mumbai: The Indian media ecosystem is undergoing a rapid transformation. Yet, marketers and advertisers continue to rely on outdated, fragmented ...
Influencer Marketing Is No Longer Just About ‘Who’ or ‘Where’—It’s About How
Mumbai: The India Influencer Marketing Report 2025 by WPP Media’s The Goat Agency, in collaboration with Kantar, has been launched—offering ...
92% of Indian Brands Scale Up Influencer Marketing as It Becomes a Core Marketing Pillar
Mumbai: In 2024, Indians spent nearly 50% of their mobile screen time browsing social media. While celebrities from the worlds ...
