Tag: Kantar

Mumbai: Kantar, a marketing data and analytics company, has announced the launch of its dedicated Public & Developmental Sector Practice ...

Mumbai: Kantar has released its Health and Wellness in India report, revealing transformative shifts in consumer behaviour and priorities. Based ...

In India’s vibrant and ever-evolving cultural landscape, one aspect of identity remains strikingly underexplored—and often misunderstood—in mainstream advertising: masculinity. A ...

Gurugram: Samsung Ads, in collaboration with Kantar, has released a landmark white paper titled “Beyond Awareness”, providing deep insights into ...

Mumbai: The Indian media ecosystem is undergoing a rapid transformation. Yet, marketers and advertisers continue to rely on outdated, fragmented ...

Mumbai: The India Influencer Marketing Report 2025 by WPP Media’s The Goat Agency, in collaboration with Kantar, has been launched—offering ...

Mumbai: In 2024, Indians spent nearly 50% of their mobile screen time browsing social media. While celebrities from the worlds ...

India’s influencer marketing industry is undergoing a transformation—from a tactical media channel to a strategic brand lever, according to the ...

Mumbai: As influencer marketing continues to reshape digital advertising strategies in India, a new report by Kantar, The Influencer Playbook, ...

Mumbai: GroupM, WPP’s media investment group, in collaboration with Kantar, the global leader in marketing data and analytics, has released ...