Nidhee Kekre, former WPP Unilever South Asia client lead, joins whisper media’s advisory board
Nidhee Kekre, former WPP Unilever South Asia client lead, joins whisper media’s advisory board Mumbai: Whisper Media has announced the ...
Tag: Kantar
AI features like Virtual Assistants, Smart Homes, and Image Enhancements will shape the future Internet experience: Kantar AI research findings
Mumbai: Internet in India is democratised and widely used; but now the country sits on the cusp of an AI ...
India’s diversity absent in advertising – says ASCI-UA report
Mumbai: In a country as diverse and multicultural as India, advertising that caters to this diverse population is surprisingly flat ...
86% of Indian Internet users avail of OTT entertainment services: IAMAI’s Internet in India 2023 Report
Mumbai: 86% of internet users in India, i.e. 707 million people, enjoy OTT audio and video services, making it the ...
Experts underline importance of tracking changes in demographics and habits for marketing effectiveness
The Marketing Research Society of India (MRSI) organised a panel discussion titled, ‘Targeting and ISEC-Socio Economic Classification. The panellists were ...
40 pc cosmetic shoppers buy online, only 7 pc exclusively: Inaugural Kantar Cosmetic Panel report
Marketing data and analytics company Kantar has announced the launch of a Cosmetic Panel – a continuous tracking system born ...
GroupM Brew: Marketers need to look beyond demographics to understand how audience is framing their identity
Marketing to a rural audience is a different ball game. And given the size of the rural market in India, ...
Market Research veteran Hemant Mehta no more
Market research and consumer insights veteran Hemant Mehta has passed away. In his last stint, Mehta was the Managing Director ...
‘Pace of change is leading to a lot of volatility, especially in corporations’
‘Taming the choppy waters: Lessons from the world of brands’ was the theme for a discussion at MRSI’s Annual Market ...
Kantar launches Sensory eValuate in India
Marketing data and analytics company Kantar has announced the launch of Sensory eValuate in India, as a part of its ...
