India’s ₹3,600 Cr Influencer Marketing Industry Set to Grow 25% in 2025, Finds WPP-Kantar Report
India’s influencer marketing industry is undergoing a transformation—from a tactical media channel to a strategic brand lever, according to the ...
Tag: Kantar
67% Indians trust influencer recommendations over traditional advertisements: Kantar’s Influencer Playbook
Mumbai: As influencer marketing continues to reshape digital advertising strategies in India, a new report by Kantar, The Influencer Playbook, ...
E-commerce and digital payments are at the forefront of rural India’s digital ecosystem: GroupM – Kantar Report
Mumbai: GroupM, WPP’s media investment group, in collaboration with Kantar, the global leader in marketing data and analytics, has released ...
Interest in thrillers, crime, and horror rises, while traditional action movies decline: Kantar’s inaugural ‘India in Search’ report
MUMBAI: Kantar a marketing data and analytics company, today announced the release of its inaugural "India in Search" report, an ...
Surge in Indic Language Adoption Propels Internet Users in India to Near 900 Million Mark
New Delhi: India’s internet user base is poised to exceed 900 million by 2025, driven by a surge in the ...
One in Four Indians Traveled to Religious Destinations in 2024: Kantar TGI Report
Mumbai: Religious tourism remains a cornerstone of India’s tourism economy, with 25% of Indians traveling to religious destinations in 2024, ...
Brands must recenter narratives on culture and people in 2025: Kantar
MUMBAI: Post Covid the urban middle class, once the cornerstone of the consumer goods market, has become the smallest cohort. ...
Integrating AI in personalized-interactive digital content enhances brand-consumer connections in campaigns: Kantar-MMA Global India
Mumbai: The 13th edition of SMARTIES India concluded in grand style, celebrating exceptional marketing excellence with 87 winning campaigns that ...
Children are wielding growing influence over family purchase decisions across various product categories: Kantar Kidscan Report India 2024
MUMBAI: Post pandemic, it has become increasingly evident that Gen Alpha’s engagement with digital media has surged dramatically. As they ...
Gen Z values authentic media, quick financial returns, sustainable fashion, health-conscious food, and values-driven beverages: Publicis Groupe India’s report
Mumbai: Publicis Groupe India has released a comprehensive research report delving into the unique preferences, behaviours, and attitudes of Generation ...
