Brands must recenter narratives on culture and people in 2025: Kantar
MUMBAI: Post Covid the urban middle class, once the cornerstone of the consumer goods market, has become the smallest cohort. ...
Tag: Kantar
Integrating AI in personalized-interactive digital content enhances brand-consumer connections in campaigns: Kantar-MMA Global India
Mumbai: The 13th edition of SMARTIES India concluded in grand style, celebrating exceptional marketing excellence with 87 winning campaigns that ...
Children are wielding growing influence over family purchase decisions across various product categories: Kantar Kidscan Report India 2024
MUMBAI: Post pandemic, it has become increasingly evident that Gen Alpha’s engagement with digital media has surged dramatically. As they ...
Gen Z values authentic media, quick financial returns, sustainable fashion, health-conscious food, and values-driven beverages: Publicis Groupe India’s report
Mumbai: Publicis Groupe India has released a comprehensive research report delving into the unique preferences, behaviours, and attitudes of Generation ...
TCS tops Kantar BrandZ Most Valuable Indian Brands Report for the third year in a row with a value of $49.7 bn
Mumbai: Tata Consultancy Services (TCS) remains the nation's most valuable brand for the third straight year, according to the new ...
86% of online consumers accept offers compared to 60% offline uptake: Kantar
Mumbai: 86% of online consumers are willing to take up offers while the offline offer uptake stands at 60% which ...
Guidepoint onboards Chris Bonsi as Head of North Asia
New York: Guidepoint, an information service company, has named Chris Bonsi as Head of North Asia. With 25 years of ...
Kids ask their parents more questions when watching TV: Amazon Alexa study
Mumbai: Children are inherently curious and parents are always trying to find accurate answers that satiate their curiosity. This was ...
Parle is the most chosen in-home FMCG brand for a record 12th year in a row; Britannia leads in the OOH FMCG brand ranking: Kantar Brand Footprint India 2024 Report
Mumbai: Parle is the most chosen in-home FMCG brand for a record 12th year in a row. Britannia leads in ...
Kantar’s Brand Inclusion Index: Google, Tata Motors, Amazon, Jio, and Apple Lead in India
Mumbai: Kantar's Brand Inclusion Index finds that 75% of consumers worldwide consider a brand's diversity and inclusion reputation while making ...
