The young and the restless GenZ: Impermanence inbuilt, but grounded in their own way
Born-with-the-net GenZ was in focus at a webinar conducted by the Market Research Society of India (MRSI) on 14 June ...
Tag: Kantar
Advertisers in India spend 60pc on manual tasks when creating and delivering campaigns: report
Peach, formerly Ebus, has launched a first-of-its-kind video asset management research in the Indian market, calling for a change in ...
Indian MSMEs optimistic about business and economy, despite global slowdown: Study
As per Kantar’s ITOPS 2022 study, which completes 27 years of tracking the MSME market in India and covering MSMEs ...
Marketing must be radically reimagined to achieve 2030 Sustainability Goals: Report
Dentsu and Kantar today launch Marketing a Better Future, a flagship study exploring the role APAC marketers play in achieving ...
Kantar appoints Cheong Tai Leung to lead Insights business in Asia Pacific
Kantar, a marketing data and analytics company, today announces the appointment of Cheong Tai Leung as CEO of its Insights ...
3 out of 5 Consumers are likely to try a product based on influencer recommendation: Report
INCA, GroupM’s brand-safe influencer and content marketing solution unit along with Kantar, the marketing data and analytics company today has ...
Rural India is Reprioritizing its Purchase Basket to Manage the Impact of Inflation: Report
Kantar, the evidence-based insights and consulting company along with GroupM’s rural and experiential marketing unit- Dialogue Factory has unveiled the ...
Vim recognized as one of the fastest growing brands of the decade by Kantar
Hindustan Unilever Limited’s dishwashing brand Vim added a new feather in its hat by making it to Kantar’s ‘Brands of ...
Rural India Takes Driving Seat in India’s Internet Usage Growth: IAMAI Kantar Report
The recently released IAMAI Kantar report titled ‘Internet in India’, based on ICUBE 2021 study, reflects a remarkable surge in ...
Parle is India’s Most Chosen FMCG Brand for a record 10th year in a row: Kantar Brand Footprint India Report
Kantar India released the 10th anniversary edition of its annual Brand Footprint report today. The report ranks the Most Chosen ...
