Emotional resonance boosts digital ads’ brand-building impact: Kantar
Mumbai: Earlier this year, Kantar launched the Blueprint for Brand Growth. Commenting on this year’s findings, Soumya Mohanty, MD and ...
Tag: Kantar
Kantar launches an AI Lab led by Chief AI Scientist Ashok Kalidas
Mumbai: Kantar, a marketing data and analytics company has introduced the Kantar AI Lab, led by Chief AI Scientist Ashok ...
Apple named first trillion dollar brand globally: Kantar BrandZ Global Top 100 Brands
London: Apple marks an historic milestone today, becoming the world’s first trillion-dollar brand, according to the newly released Kantar BrandZ ...
Clients use AI for personalized communication and humanizing brand touch-points: Puneet Avasthi – Kantar
Internet in India is democratised and widely used; but now the country sits on the cusp of an AI revolution. ...
Creativity, advertising, and experience create brand impact and mental availability: Kantar’s Brand Growth Blueprint
Mumbai: Kantar, a marketing data and analytics company, today introduced the Blueprint for Brand Growth, an analysis of more than ...
Nidhee Kekre, former WPP Unilever South Asia client lead, joins whisper media’s advisory board
Nidhee Kekre, former WPP Unilever South Asia client lead, joins whisper media’s advisory board Mumbai: Whisper Media has announced the ...
AI features like Virtual Assistants, Smart Homes, and Image Enhancements will shape the future Internet experience: Kantar AI research findings
Mumbai: Internet in India is democratised and widely used; but now the country sits on the cusp of an AI ...
India’s diversity absent in advertising – says ASCI-UA report
Mumbai: In a country as diverse and multicultural as India, advertising that caters to this diverse population is surprisingly flat ...
86% of Indian Internet users avail of OTT entertainment services: IAMAI’s Internet in India 2023 Report
Mumbai: 86% of internet users in India, i.e. 707 million people, enjoy OTT audio and video services, making it the ...
Experts underline importance of tracking changes in demographics and habits for marketing effectiveness
The Marketing Research Society of India (MRSI) organised a panel discussion titled, ‘Targeting and ISEC-Socio Economic Classification. The panellists were ...
