Parle is India’s Most Chosen FMCG Brand for a record 9th year in a row: Kantar Brand Footprint India Report
Mumbai: Kantar India released the 9th edition of its annual Brand Footprint report today. The report ranks the Most Chosen ...
Tag: Kantar
Kantar acquisition of Numerator completes, creating a global leader in shopper behaviour
Mumbai: Kantar, the leading data-driven insights and consulting company, today completed its acquisition of Numerator, the Chicago-based, tech-driven consumer and ...
Chris Jansen to join Kantar as Group CEO
Kantar, the leading data, insights and consulting company, announces the appointment of Chris Jansen as Group Chief Executive Officer, effective ...
Hindustan Unilever, Kellogg and Bosch creatives feature in Kantar India’s first ever Creative Effectiveness Awards
Mumbai: Throughout 2020, Kantar- the world’s leading data-driven insights and consulting company tested more than 10,000 creatives for clients around ...
Five habits to learn from the World’s most creative and effective ads
International: Throughout 2020, Kantar, the world’s leading data-driven insights and consulting company, tested more than 10,000 adverts for clients around ...
In-Content Advertising shows higher uplift in multiple brand parameters: Study
Mumbai: In a first-of-its-kind study to understand the effectiveness of In-Content Advertising, Whisper Media released insights on the effectiveness, efficiency, ...
Kantar names Deepender Rana to lead South Asia Business; Preeti Reddy elevated to Chairwoman of Kantar South Asiaboard
New Delhi: Kantar, the leading data, insights, and consulting company announces the appointment of Deepender Rana as General Manager for ...
Kantar and Google Launch Independent Brand Lift Measurement of YouTube Ads
Mumbai: Kantar today announced its migration to Ads Data Hub, Google’s cloud-based solution that enables customised analysis of YouTube ad ...
Marketing in a polarized nation: Providing trust, truth and sanctuary creates a pathway to US brands
As the United States welcomed a new president, there remains concerned among citizens and brands about the country's deep polarization. ...
Rural India likely to bounce back faster than Urban: Kantar and GroupM’s Dialogue Factory Report
Mumbai: India’s largest insights-based consultancy company- Kantar, along with GroupM’s experiential marketing unit- Dialogue Factory, today unveiled a first of ...
