Irony Meter: The modern startup’s sleight of hand
Most often, this column is about marketing. But, from clever puns in app update notes to the gravity-defying spin in ...
Tag: Karan Rajpal
Irony Meter: Why it’s difficult for elephants to dance
Among companies only focussed on cars, Maruti Suzuki is India’s largest listed company. It is also the market leader for ...
Irony Meter: The Great Indian Tamasha – What’s next for India’s Content?
The last decade has been monumental for the media industry. From a monolithic, ‘large players take all’ scenario, the content ...
Irony Meter: Is Influence What We’ve Made It to be?
Famed Investor Charlie Munger once sent a large envelope to an author and academic named Dr. Robert Cialdini. Inside, was ...
Tupperware going out of business? Where will its sellers go?
A staple in every Indian household and a mother’s favourite kitchen accessory, Tupperware is going through a financial crisis and ...
What got Indian advertising here, will not take it there!
The past 12 months have been, as they say, the best of times, and the worst of times. Advertising, usually ...
Are ad spends on e-com, social rising at the cost of search?
According to the latest annual advertising report by Madison Group, within digital ad spends, video continues to lead in terms ...
Can de-influencing help influencers build trust?
Buy, buy, buy. That’s what influencers have said all along. Some of them on TikTok in the UK are now ...
Think Through: Is a subscription model for Twitter feasible? Will Indian users pay?
Twitter, which gets a majority of revenue from advertising, has been losing ad revenue in recent times and is facing ...
Irony Meter: 2022 – The year of mischief in advertising
Year-enders are all around us, and while they focus on the best and the greatest the year had to offer, ...
