Heinz’s ‘iconic’ bottle design and why it inspires me in 2024
Marketing titles remind us time and again what a ‘good’ campaign is, reinforcing an awardable, out-of-the-box template. 2023 too had ...
Tag: Karan Rajpal
Irony Meter: AI, look where you are going!
Fair chance this has happened to you – you were using Google Maps to navigate, and it guided you into ...
Irony Meter: The modern startup’s sleight of hand
Most often, this column is about marketing. But, from clever puns in app update notes to the gravity-defying spin in ...
Irony Meter: Why it’s difficult for elephants to dance
Among companies only focussed on cars, Maruti Suzuki is India’s largest listed company. It is also the market leader for ...
Irony Meter: The Great Indian Tamasha – What’s next for India’s Content?
The last decade has been monumental for the media industry. From a monolithic, ‘large players take all’ scenario, the content ...
Irony Meter: Is Influence What We’ve Made It to be?
Famed Investor Charlie Munger once sent a large envelope to an author and academic named Dr. Robert Cialdini. Inside, was ...
Tupperware going out of business? Where will its sellers go?
A staple in every Indian household and a mother’s favourite kitchen accessory, Tupperware is going through a financial crisis and ...
What got Indian advertising here, will not take it there!
The past 12 months have been, as they say, the best of times, and the worst of times. Advertising, usually ...
Are ad spends on e-com, social rising at the cost of search?
According to the latest annual advertising report by Madison Group, within digital ad spends, video continues to lead in terms ...
Can de-influencing help influencers build trust?
Buy, buy, buy. That’s what influencers have said all along. Some of them on TikTok in the UK are now ...
