Advertising Club Madras Launches Reimagined MADDYS 2025 Awards – Goes International with Six Robust Streams
Chennai: The Advertising Club Madras has officially unveiled the 43rd edition of the MADDYS — one of India’s longest-standing and most ...
Tag: Karthi Marshan
Built Not Bought: The Rise of India’s Indie Creative Shops
Mumbai: India’s advertising ecosystem is experiencing a silent revolution. While legacy networks and holding company behemoths still dominate the spotlight, ...
GameChangers 2022: Jury process completed for national Agency Partners, Media and Brands categories
The jury process to arrive at national winners in the Medianews4u.com GameChangers 2022 has been completed. Four nominees were selected ...
Should creative and media be the same for effective performance marketing?
According to EMR, the Indian digital marketing market – including e-mail marketing, SEO, blogging and podcasting, social media, mobile marketing, ...
Will digital ad revenue overtake that on linear TV in IPL 2023?
It’s Star Sports versus Jio Cinema. Or linear TV versus OTT. Whichever way one looks at it, it’s war. Indian ...
Is the deluge of finfluencers (of all kinds) eroding credibility?
In November 2022, the Securities and Exchange Board of India (SEBI) revealed that it was working on guidelines for financial ...
Feted BFSI CMOs take a bow
Two marketing honchos from the BFSI space who worked closely with the ad and media industry, and played critical roles ...
Kotak Mahindra Bank wins branding rights for two upcoming metro stations in Mumbai
Kotak Mahindra Bank Limited (KMBL) announced winning the semi-naming rights for two upcoming metro stations – Chhatrapati Shivaji Maharaj Terminus ...
