WPP Media raises global ad market forecast to $1.3 trillion as industry shrugs off war fears
Mumbai: WPP Media has significantly upgraded its global advertising outlook for 2026, forecasting the market will expand by 8.9% to ...
Tag: Kate Scott-Dawkins
Global newsbrand ad spend down to $32.3bn this year as advertisers increasingly favour user generated content
Mumbai: The global advertising landscape is experiencing a fundamental shift. According to WARC Media’s latest Global Ad Trends report, newsbrand ...
Luxury advertisers embrace optimism for 2023: GroupM
Luxury brands are approaching 2023 with optimism as advertising spend in the sector rebounds. Despite challenges from China's zero-COVID policy, ...
