Pricing Blackbox: Understanding Influencer Pricing Dynamics in Digital Marketing
Monetisation in the creator economy is multifaceted, with brand sponsorships as a crucial revenue stream for content creators. However, determining ...
Tag: Kofluence
E-commerce, FMCG spend the most on influencer marketing: Kofluence Influencer Marketing Report 2024
Mumbai: E-commerce and FMCG spend the most on influencer marketing. E-commerce accounts for 27 per cent of influencer marketing spends. ...
Crucial for brands to navigate influencer fatigue to maintain meaningful engagement: Ritesh Ujjwal
Kofluence is an AI-Driven Ad-Tech influencer marketing platform in India, founded by Ritesh Ujjwal and Sreeram Reddy Vanga. The platform ...
Nazara acquires 11% stake in Kofluence; to develop influencer-driven game discovery platform
Social Media Influencer Marketing-Tech platform Kofluence has announced that the board of Nazara Technologies Limited has officially sanctioned the acquisition ...
Sreeram Reddy Vanga takes over as CEO at Kofluence
AI-led influence platform Kofluence has announced the appointment of Sreeram Reddy Vanga, its Co-founder, as the company’s Chief Executive Officer ...
Kofluence launches Kofinity, promises guaranteed brand partnerships for creators
AI-led influence platform Kofluence has launched a product Kofinity which claims to offer guaranteed brand partnerships to every content creator ...
Kofluence joins ASCI task force to establish influencer marketing guidelines
AI-led influencer platform Kofluence has announced its partnership with the Advertising Standards Council of India (ASCI) to establish industry benchmarks ...
‘Performance-based influencer marketing is present reality’
We live in the era of influencers. There are many who trust their word and look forward to their suggestions ...
Kofluence appoints Venkata Rao Dhanyamraju as CFO
Kofluence, an AI-driven ad-tech influencer marketing platform, has appointed Venkata Rao Dhanyamraju as Chief Financial Officer. In this role, Dhanyamraju ...
Kofluence names Priyadarshi Banerjee as VP – Business Development and Account Management
Kofluence, an AI-driven Ad-Tech influencer marketing platform, has appointed Priyadarshi Banerjee as Vice-President of Business Development & Account Management. In ...
