Maruti Suzuki Arena leads Radio ad charts; top brands drive 7% of 2025 volumes: TAM AdEx
Mumbai: Radio advertising in India maintained a steady recovery trajectory in 2025, registering a 2% year-on-year rise in ad volumes, ...
Tag: LIC of India
LIC of India unveils Marketing Tech Platform under Project DIVE to enhance customer engagement
Mumbai: Life Insurance Corporation of India (LIC) has launched a state-of-the-art Marketing Technology (MarTech) platform, marking a significant milestone in ...
Radio advertising clocks 20pc growth in ad volumes during Jan-Mar’23 over Jan-Mar’21: TAM Report
According to TAM AdEx-Radio Advertising Quarterly Report for Jan-Mar’23, ad volumes/station increased by 20pc compared to Jan-Mar’21, but it was ...
News Channels command 67 pc share of Ad Volumes by BFSI Advertisers on TV during Jan-Mar’22: TAM Report
TAM has released its TAM AdEx-Cross Media Report for BFSI sector on TV, Print, Radio and Digital during Jan-Mar’22. TV ...
The ad volumes on Radio witnessed a rise of 3% during Jul-Sep’21 over Jan-Mar’21
The ad volumes on Radio saw a rise of 3% during Jul-Sep’21 over Jan-Mar’21, whereas it was decreased during Apr-Jun’21 ...
Digital Medium clocks 84% growth in ad insertions of BFSI Sector: TAM AdEx
Ad volumes of the BFSI sector on Television rose by 2% during Jan-Apr '21 compared to the same period in ...
TAM AdEx: Life Insurance Ad Volumes in Print witnesses 34% growth
TAM released AdEx’s overview of advertising by the Life Insurance category in the 3rd and 4th quarters of 2020. The ...
The LIC of India launches its new digital campaign, goes offline to promote the same
Mumbai: The LIC of India which recently launched a new digital campaign to promote the importance of life insurance in ...
