• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Wednesday, March 3, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Brand Stories

The LIC of India launches its new digital campaign, goes offline to promote the same

by Editorial
February 15, 2020
in Brand Stories, Featured
2 min read
https://www.medianews4u.com/wp-content/uploads/2020/02/Untitled-4.jpg
Share Share ShareShare

Mumbai: The LIC of India which recently launched a new digital campaign to promote the importance of life insurance in different phases of life, has taken the campaign offline to reach out and engage with the audience, bringing in a personal touch. The campaign called – Smart logon ki clear hai priority, baaki sab baadmein, Pehle LIC, showcases the importance of having life insurance to live one’s dream.

It shows that ups and downs are a part of life and it is significant and essential to have life insurance. Having life insurance helps one fulfill their dreams like owning a start-up, buying a house, going abroad for further studies or even planning a nice holiday.

To reach out to a maximum audience and to celebrate with them, the brand conducted a flash mob in association with Screenox Media at a mall in Mumbai, to encourage the youth of today to prioritize life insurance for themselves and their families. The flash mob saw the young boys and girls dance to the signature steps of the jingle, thus creating a strong brand connect. The flash mob has been beautifully aligned with Valentine’s Day celebration, and dancers were seen holding a Love note saying “On this Valentine’s Day, gift your loved ones “Jeevan bhar ka saath”.

Rhythm and beats are the best way to get the message across to youth and with this step LIC wants that youth should appreciate the importance of life insurance early in their life.

Link to the flash mob –

Link to a campaign –

Speaking on the same, K. Rajivan Nair, Executive Director, Corporate Communications of LIC, said “Today’s young generation loves to stay in motion all the time, they want to pursue their passions and hobbies at 100%. We want to be together with them in their journey of achievement and advancement with our robust offerings. To build a stronger connection with the youth, we are continuously taking new initiates, and this flash mob is an extension of our Digital, Radio & TV campaign. We are glad to see it being received so well. We are sure, we will be able to help the youth of today understand the importance of taking life insurance via our various initiatives.”

Tags: LIC India Digital CampaignLIC of IndiaRajivan Nair LIC

Related Posts

Browntape raises investment to expand its OmniChannel Retail Solutions
Featured

Browntape raises investment to expand its OmniChannel Retail Solutions

by Editorial
March 3, 2021
0

New Delhi: Browntape.com, a leading e-commerce aggregator in India, has raised a fresh round of funding, from PE fund Marathon-Edge-backed...

Read more
Manzar Studios acquires the exclusive remake rights in India for Spanish thriller 'At the end of the Tunnel’
Featured

Manzar Studios acquires the exclusive remake rights in India for Spanish thriller ‘At the end of the Tunnel’

by Editorial
March 3, 2021
0

Mumbai: Manzar Studios has bagged the exclusive Indian remake rights of Argentine-Spanish hit 'At the End of the Tunnel’ directed...

Read more
BARC Data: IPL emerges as the cheerleader with a 23 % viewership spike, while the sports genre declined by 35%

BARC Data: IPL emerges as the cheerleader with a 23% viewership spike, while the sports genre declined by 35%

March 2, 2021
Abhijit Sanyal, Chief Strategy Officer, Youva

The first focus area for us, at Navneet Stationery- Youva, is ‘Speed & Agility’: Abhijit Sanyal

March 2, 2021
Tarunjeet Rattan – Managing Partner, Nucleus PR

PR professionals will have to explore new ways of creating a strong reputation for the brands they handle: Tarunjeet Rattan

March 2, 2021
Technological intervention not only enhances the effectiveness of the engagement campaign but also drives loyalty and retention: Aliasgar Bhopalwal, Infobip

Technological intervention not only enhances the effectiveness of the campaign engagement but also drives loyalty and retention: Aliasgar Bhopalwala, Infobip

March 1, 2021
Legislative Assembly Elections: South OOH industry expects revenue boost upto Rs 150 crore

Legislative Assembly Elections: South OOH industry expects revenue boost upto Rs 150 crore

March 1, 2021
Sharad Alwe, CEO and Co-founder of Update Geotarget

Several new-age categories with start-up funding are going to the new giants in terms of ad spends: Sharad Alwe

March 1, 2021

Subscribe to Newsletters

Trending

DotAsia elected Santanu Acharya as Board of Director
Featured

DotAsia elected Santanu Acharya as Board of Director

by Editorial
March 2, 2021
0

New Delhi: The National Internet Exchange of India (NIXI) today announced that Mr. Santanu Acharya has been appointed to the...

Zee Keralam all set to air Onam special programs and blockbuster movies this weekend

Zee Keralam announces digital auditions for SaReGaMaPa Keralam Li’l Champs

February 26, 2021
Noise appoints Utsav Malhotra as Chief Operations Officer

Noise appoints Utsav Malhotra as Chief Operations Officer

March 2, 2021
Asianet to telecast a new serial “Santhwanam“ from 21st September

Asianet to telecast a new serial “Santhwanam“ from 21st September

September 19, 2020
BARC Data: IPL emerges as the cheerleader with a 23 % viewership spike, while the sports genre declined by 35%

BARC Data: IPL emerges as the cheerleader with a 23% viewership spike, while the sports genre declined by 35%

March 2, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.