BIC Cello promotes sustainable habits among youth with new initiative
Pen brand BIC Cello has recently launched an initiative that aims to trigger behavioural change around sustainability among youth. The ...
Tag: Marketing
EaseMyTrip appoints Ashutosh Sharma as VP- Marketing
EaseMyTrip.com, an online travel tech platform, has appointed Ashutosh Sharma as Vice President, Marketing. In his new role, Sharma will ...
Rishabh Pant becomes face of Nasher Miles
Nasher Miles, a digital-first direct-to-consumer (D2C) luggage brand has signed cricketer Rishabh Pant as its brand ambassador. As part of ...
Shiprocket appoints Somil Agrawal as SVP and Head of Marketing
Shiprocket, an e-commerce enablement platform, has announced the appointment of Somil Agrawal as Senior Vice-president and Head of Marketing. Agrawal ...
Understanding consumers, respecting craftsmanship: Q&A with Joita Sen, Senco Gold & Diamonds
Senco Gold and Diamonds was born in West Bengal. What started as individual stores under different names adopted a unified ...
When you bank with us, you contribute: Vignesh Murali, Equitas Small Finance Bank
'Enabling livelihoods and elevating lives'. How did you arrive at purpose as a differentiation and how is Equitas delivering on ...
CK Birla Group ropes in IBM’s Deepali Naair as Group CMO
Deepali Naair has been appointed as the Group CMO at CK Birla Group. Prior to this, Naair was associated with ...
Idea not to compete with marketplaces, but be where customers are: Puneet Das, Tata Consumer Products
Edited excerpts from an interview with Puneet Das, President - Packaged Beverages, Tata Consumer Products, on the sidelines of the ...
Without innovation there cannot be consumer love: Bharat Sethi, Rage Coffee
The Virat Kohli-backed omnichannel coffee venture claims to be on track to close this financial year with a Rs.100-cr topline, ...
Euronics renews brand endorsement contract with Hrithik Roshan for two years
Euronics, a washroom automation accessory brand, has renewed its brand endorsement contract with Hrithik Roshan for another two years. The ...
