Nasher Miles, a digital-first direct-to-consumer (D2C) luggage brand has signed cricketer Rishabh Pant as its brand ambassador.
As part of the association, the brand plans to run digital advertisements featuring the cricketer to reach an untapped target audience.
Lokesh Daga, Founder & CEO of Nasher Miles, said, “In India, cricket cuts across all age groups, segments and geographies, and Rishabh is a well- known Indian wicketkeeper batsman. His unorthodox style of playing and ‘never give up’ attitude has helped him stand apart from others. Considering this, we have chosen Rishabh Pant as the face of our brand. We, Nasher Miles, wish to be the travel partner of consumers through their ups and downs. Through this fruitful collaboration with Rishabh, we hope to reach an extended audience from Tier 1, 2 and 3 cities and even beyond.”
“I am super excited to be the face of Nasher Miles, and I love what they are doing as a new-age brand helping modern consumers flaunt their colourful luggage bags with stunning airport looks. I completely resonate with the brand’s motto of making travel experiences more fun, efficient, and memorable through its wide range of affordable travel bags and accessories. I am happy to be a part of the brand’s journey and looking forward to contributing to its success in all ways possible,” said, Pant.
An official statement from the brand read, “As a challenger brand, Nasher Miles strives to make a difference in the incumbent market. In this context, the brand resonates with Rishabh Pant, who has reached peak heights through sheer hard work, perseverance, and his unique style of playing. And the fact that he has done this with the support of those who have been with him through his journey, and staying true to his roots is endearing.”
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