Meta simplifies Ad measurement framework to align social-first advertising with clearer attribution
Mumbai: As digital advertising increasingly shifts toward social platforms, Meta has announced a series of updates aimed at simplifying ad ...
Tag: Meta
Social Media influences 77% of retail purchases; Meta drives 96% discovery: Report
Mumbai: As Indian consumers increasingly shift between digital discovery and in-store purchases, omnichannel retail is emerging as the dominant growth ...
SC to hear Meta, WhatsApp pleas against ₹213 crore CCI penalty over privacy policy
Mumbai: The Supreme Court on Monday is set to hear appeals by Meta Platforms Inc and its messaging arm WhatsApp ...
New Meta AI models coming soon, India use-cases lead adoption: Alexandr Wang
New Delhi: At the India AI Impact Summit 2026, Meta’s Chief AI Officer Alexandr Wang positioned India at the centre ...
Meta launches ‘Scam Se Bacho’ campaign with Neena Gupta and creators to combat online fraud
New Delhi: Meta has rolled out the third edition of its flagship anti-scam initiative, Scam Se Bacho, a digital awareness ...
Natasha Kapoor moves to New York as Meta’s Global Media Strategy Lead for Wearables
Mumbai: Natasha Kapoor has taken on a global leadership role at Meta, relocating from the Asia-Pacific region to the United ...
Dina Powell McCormick Takes on Top Leadership Role at Meta
Mumbai: Meta has appointed Dina Powell McCormick as its new President and Vice Chairman, strengthening its leadership bench as the ...
Government of Tamil Nadu launches ‘Namma Arasu’ WhatsApp chatbot for citizen services
Bengaluru: In partnership with Meta, the Government of Tamil Nadu has launched ‘Namma Arasu’, a unified WhatsApp chatbot designed to ...
3 out of 4 D2C brands now rely on creators to drive sales: New Playbook by DSGCP, Meta & ViralMint
Mumbai: India’s consumer-brand ecosystem is entering a pivotal decade, driven by a surge of digital-first D2C brands, rising consumption across ...
Quick Commerce powers 45% of festive purchases this year: WPP Media-Meta Consumer Report
Mumbai: Quick commerce continues to reshape how India shops, now accounting for 45% of all festive purchases and nearly two-thirds ...
