Mumbai: Natasha Kapoor has taken on a global leadership role at Meta, relocating from the Asia-Pacific region to the United States to head media strategy for the company’s wearables business. Based in New York, Kapoor will now steer worldwide media planning and investments for Meta’s growing portfolio of wearable devices.
The move follows more than five years of leadership across India and the wider APAC region, where Kapoor played a central role in shaping Meta’s media approach. In her most recent assignment, she led strategic media planning across markets, overseeing campaigns for the Meta family of apps in India and contributing to regional media leadership initiatives.
Kapoor joined Meta in January 2021 and has since held multiple senior positions spanning strategic planning and media operations. During this period, she was closely involved in aligning media strategy with Meta’s business priorities across some of its most competitive and fast-growing markets.
Before Meta, Kapoor was Principal Partner at Mindshare, where she led the media mandate for Unilever’s skin care and cleansing portfolio. Her earlier career includes senior stints with Starcom Mediavest Group, Mediacom, Samsung, Indiabulls Real Estate and Pearl Media, giving her deep experience across media planning, buying, procurement and research.
With over two decades in the industry, Kapoor has worked across FMCG, technology, consumer electronics and real estate, handling large, multi-market media operations and complex brand portfolios.
Kapoor announced her elevation in a LinkedIn post, describing the move as the beginning of a new professional and personal chapter. She noted that the transition brings both new opportunities and a relocation to a new city, while expressing gratitude to the mentors, teams and colleagues who have shaped her journey so far.
Her elevation to a global role underlines Meta’s focus on building a strong worldwide media framework for its wearables business as the company looks to scale the category across key international markets.
