Ad spend in India to touch $13.7 bn in 2024: WARC report
Ad spend in South Asia is growing rapidly (up 8.9 pc this year, 12.1 pc next year), buoyed by a ...
Tag: Meta
News18 claims dominance in Hindi news, says competition is ‘Nowhere to be found’
News18 India has launched a 360-degree media campaign to claim its dominance in the Hindi news segment. The Hindi news ...
Can reborn Instagram Threads capitalise on Twitter’s pay push to become micro-blogging leader?
Instagram Threads – the Twitter competitor from Meta is expected to launch on July 6, 2023. Meta has listed Threads ...
WhatsApp emphasises significance of private messaging in collaboration with Anushka Sharma
WhatsApp, a messaging and video calling app owned by Meta, has teamed up with Anushka Sharma to promote its new ...
IAS rolls out ad measurement tools for Facebook and Instagram Reels
Integral Ad Science, a global media measurement and optimisation platform, announced that it has rolled out ad measurement tools for ...
WhatsApp launches campaign educating users on online safety
WhatsApp has launched an integrated safety campaign ‘Stay Safe with WhatsApp’ highlighting product features that empower users to take control ...
Times Network to host ‘India Digital Fest’ on 28th March
Times Network is all set to host 'India Digital Fest' on 28th March in New Delhi with the theme 'The ...
Mullen Lintas ropes in Meta’s Ram Jayaraman as Chief Creative Officer
Mullen Lintas has announced the appointment of Ram Jayaraman of Meta as its new Chief Creative Officer (CCO). The agency ...
As Indian short video apps slide, Reels and Shorts to ride #10bn opportunity: Experts
No matter where you go, you will find at least one person scrolling down short-form videos (SFV) as though his ...
Global ad spend in publishing media set to decline 7.7pc in 2023 to $47.2bn: Report
WARC's latest Global Ad Trends report, titled 'Media models in flux,' highlights the challenges faced by content-creating publishers in the ...
