New Delhi: JUST IN TIME, one of India’s largest organised watch retailers, has announced Ayushmann Khurrana as its brand ambassador while simultaneously unveiling its new flagship boutique in Connaught Place, New Delhi.
The announcement was made at an exclusive launch event attended by media, influencers and industry partners. The flagship store was inaugurated by Ayushmann Khurrana alongside Raju Chheda, Founder and Managing Director of JUST IN TIME, and Ronak Shah, CEO of the company.
The newly launched boutique spans over 3,000 square feet across two levels, making it one of the brand’s largest store formats. Designed to offer an immersive watch discovery experience, the store features dedicated brand zones and a contemporary retail layout, aimed at enhancing customer engagement and product exploration.
The launch marks a significant step in JUST IN TIME’s expansion strategy in North India, with Delhi emerging as a key growth market for the retailer.
Speaking about the partnership, Raju Chheda, Founder and Managing Director of JUST IN TIME, said, “We are proud to welcome Ayushmann Khurrana to the JUST IN TIME family. He represents credibility, individuality and a modern Indian voice that resonates with audiences across the country. As we continue expanding into key markets like Delhi, this partnership reflects our commitment to building a brand that customers trust for quality timepieces and authentic service.”
Ronak Shah, CEO of JUST IN TIME, added, “The launch of our Connaught Place flagship is an important step in our national growth journey. Delhi is a key market for us, and this store reflects the scale and retail experience we want to bring to customers across India. With Ayushmann joining us as Brand Ambassador, we look forward to strengthening the brand’s connect with a new generation of watch buyers.”
Commenting on the association, Ayushmann Khurrana said, “Watches are deeply personal. They reflect time, identity and moments that matter. JUST IN TIME has built a reputation for trust and authenticity, and I’m excited to be part of a brand that continues to shape how people discover and experience watches in India.”
Over the years, JUST IN TIME has established itself as a prominent player in India’s organised watch retail segment, operating more than 80 boutiques across major cities. The company continues to expand through a strategy focused on disciplined growth, premium retail experiences and strong customer relationships.
With the launch of its Connaught Place flagship and the appointment of Ayushmann Khurrana as brand ambassador, the brand aims to further strengthen its position as a key destination for global timepieces in the Indian market.
