Star Sports has unveiled a social-first collaboration with WhatsApp themed ‘Privacy Unplugged’ facilitated by Starcom.
The five-part video short series features cricketers Jemimah Rodrigues, Rishabh Pant and Shreyas Iyer, hockey captain Rani Rampal and footballer Gurpreet Singh Sandhu. Each of the films features one athlete.
Each speaks about a different facet of privacy. While Rodrigues speaks about who she is in private, Pant speaks about recovering from his injuries following his accident, in private. Each of the narratives lead to their confidence in WhatsApp to carry on their private conversations.
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Kingshuk Mitra, Head – Ad Sales, Star Sports, said, “This marks our third collaboration with Meta, and we’re excited to be associating with WhatsApp for the ongoing ‘Privacy Unplugged’ series. We’ve brought on board a few highly regarded sports stars to emphasise the importance of privacy in today’s interconnected world. Star Sports’ extensive reach of 30 million fans across social media platforms enables WhatsApp to effectively spread the campaign’s message. This content series also lays the groundwork for potential collaborations with other brands, allowing us to craft compelling stories that deeply connect with our audience.”
Natasha Kapoor, Strategic Media Planning Lead APAC – Meta, said, “We’re thrilled to associate with Star Sports to highlight the importance of secure and private messaging, through the personal stories of some of India’s top athletes. It’s a great privilege that millions of Indians trust WhatsApp to deliver their personal messages everyday. This series reinforces the role that WhatsApp’s multiple privacy features play in enabling our users to stay connected with their loved ones, have meaningful conversations and even express their authentic selves, privately.”
Niti Kumar, Chief Operating Officer, Starcom, said, “Starcom discovered that India’s beloved athletes, respected by millions, hold an exceptional talent for safeguarding the most critical aspects of their lives even as they artfully define their individual understandings of ‘privacy’. This insightful discovery enabled Starcom to bring about a strategic partnership between WhatsApp and Star Sports, which aims to unravel the narratives around privacy in the lives of India’s premier athletes.”
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