2025 was the year marketing stepped off the sidelines and into the boardroom: Moneka Khurana, MMA India
MMA this year announced that it had officially evolved into the Marketing + Media Alliance (MMA). This the company says ...
Tag: MMA India
The CMO Is Now the Backbone of Growth, Not Just the Brand’s Voice: MMA India
In a world where AI buzz dominates headlines, MMA India’s recent board meeting did something different — it rolled up ...
AI is revolutionising organisations from the ground up, marking an irreversible change: Fourth Modern Marketing Reckoner by MMA India, Group M
Mumbai: MMA Global India and GroupM, WPP’s media investment group have launched the fourth edition of the Modern Marketing Reckoner ...
AI’s potential to revolutionise the very ethos of marketing cannot be overstated: Amit Jain, MMA India Board Chair
Mumbai: MMA Global India’s Impact Delhi 2024 was recently held. It championed the theme - ‘Marketing in the Age of ...
AI can create and drive innovation but lacks empathy, hope, imagination, and purpose: MMA Impact 2024 Summit
Mumbai: While AI can generate creative, drive innovation it cannot generate empathy, hope, imagination, purpose. Empathy and purpose is what ...
The reinvention of brands and agencies in the AI age is crucial: MMA Impact 2024 Summit
Mumbai: Reinvention of what brands, agencies do in the age of AI is crucial. It is important to experiment and ...
Prabha Narasimhan and Sunil Kataria Chair MMA Global Smarties India 2023 Awards Jury
Smarties India, the award recognising the effective modern marketing campaigns in India, is calling for early bird entries. The Awards ...
GroupM and MMA launch modern marketers guide ‘Transform to Thrive’
GroupM, in association with MMA, launched the Modern Marketers Guide titled “Transform to Thrive”. The guide features contributions from industry ...
Marketers acknowledge potential of audio as media touchpoint: Report
MMA and GroupM have come together to launch a playbook, with inputs from Amazon, on the Voice/Audio landscape in India ...
91 pc marketers leveraged consumer data for marketing in 2022: Report
MMA India, part of MMA Global, the only not-for-profit marketing trade body, concluded the second edition of the Data Unplugged ...
