Do box office duds dent endorser appeal and fees?
‘Two flops don’t dent star power’ - Ambi Parameswaran, Brand Coach, Brand Strategist, and Founder Brand-Building.com Ambi Parameswaran Celebrity endorsement ...
Tag: N. Chandramouli
Brahmastra hits target: Has #BoycottBollywood lost steam?
Bollywood – or rather a significant part of it – has a new challenge. More than one release has been ...
Twitter under Elon Musk might strongly advocate free speech: Experts
Billionaire Elon Musk has taken control of Twitter in one of the world’s biggest deals, acquiring the social network for ...
TRA’s Most Trusted Brands ranks Dell 1st, Mi Mobiles 2nd and Samsung Mobiles 3rd; TATA enters 36 brands
Mumbai: Dell has been ranked as India’s Most Trusted Brand third year in a row in TRA’s Brand Trust Report ...
Boy next door attitude and connection with millennials make Sidharth Malhotra the darling of brands
Sidharth Malhotra celebrated his 37th birthday on January 16th, from fans to Bollywood celebrities' wishes poured in for the star ...
ICC T20 – India’s early exit: Ad deals to survive, viewership to fall: Industry experts
Team India bowed out of ICC T20 World Cup 2021 to the much disappointment of the fans and cricket enthusiasts. ...
KisanKraft awards PR Mandate to Blue Lotus Communications
Mumbai: KisanKraft, India’s only company to serve their entire seed-to-harvest cycle of small and marginal farmers, has awarded its’ Public Relations ...
Dell tops India’s Most Desired Brands list, beats four-time leader Samsung Mobiles: TRA Research
Austin-based Dell became India’s Most Desired Brand (MDB) in TRA’s 7th edition of the 2021 report, up five ranks from ...
Colgate ranked as India’s Most Trusted Oral Hygiene brand for the 9th consecutive year in TRA’S Brand Trust India Study Report 2019
Mumbai: Colgate-Palmolive (India) Limited, the market leader in Oral Care, has yet again been ranked the No. 1 Most Trusted ...
Godrej Masterbrand along with four other Godrej Brands ranked as the most trusted brands of India
Mumbai: Brand Trust Report 2019, isthe result of a comprehensive primary research conducted on the proprietary 61-Attribute Brand Trust Matrix ...
