Brand management metrics are often tied to sales performance, but they are distinct entities: N Chandramouli
TRA's Brand Trust Report (BTR) 2024 which lists India’s 1000 Most Trusted Brands every year, unveiled Dell Laptops at first ...
Tag: N. Chandramouli
Dell Laptops tops TRA’s Brand Trust Report for the fifth year; Honda Two Wheelers is in second place
Mumbai: TRA's Brand Trust Report (BTR) 2024 which lists India’s 1000 Most Trusted Brands every year, unveiled Dell Laptops at ...
OTT platforms, content diversification, inclusive storytelling expected to drive non-fiction content
The history of non-fiction content on Indian Television goes back to the early television broadcasting days- where the non-fiction content ...
Film Reviews vs Review Bombing: Freedom of expression vs killing a creative industry
The Kerala High Court has called for caution against movie reviews from anonymous sources and directed concerned authorities to take ...
Opinion: Media in the Mirror
From the annals of history to the throbbing heart of modern India, resistance has been a companion for those seeking ...
The INDIA boycott: Will coverage of only one side of the spectrum lead to decline in show viewership?
The opposition alliance ‘INDIA’, which stands for Indian National Developmental Inclusive Alliance, which comprises 26 opposition parties and is in ...
Was SBI Life right in using competitors’ taglines?
Friendship day in India was observed on the first Sunday of August, as usual brands jumped onto the bandwagon to ...
Think Through: How do Adani takeover and talent exits impact NDTV? Will Hindenburg headwinds hit broadcast brand?
“Wind of change happens whenever a merger or a takeover happens in organisations. Look at Twitter Inc. Each organisation is ...
Superhit re-releases on silver screens: Who’s watching and why is this happening?
A shorter version of Rajinikanth’s Baba was remastered and released in theatres on Dec 10, 2022 — 20 years after ...
Do box office duds dent endorser appeal and fees?
‘Two flops don’t dent star power’ - Ambi Parameswaran, Brand Coach, Brand Strategist, and Founder Brand-Building.com Ambi Parameswaran Celebrity endorsement ...
