Mumbai: Nielsen, a global leader in audience measurement, data, and marketing intelligence, has announced that its best-in-class Audience Segments from Nielsen Marketing Cloud (NMC) are now available across the Amazon Ads ecosystem, including the Amazon DSP and Amazon Marketing Cloud (AMC).
This collaboration enables advertisers to seamlessly access Nielsen’s audience segments to reach their target audience, deliver ads across multiple platforms and formats, and measure performance throughout Amazon’s expansive advertising environment. Available through the Zeotap Data Distribution connection, these segments include rich insights across demographics, shopping behaviors, and media consumption for industries such as CPG, automotive, and finance.
Marketers leveraging these segments via Amazon DSP can activate campaigns across third-party supply integrations and Amazon’s first-party sources, including Prime Video, Freevee, Twitch, Amazon.com, Fire TV, Kindle, and Alexa. Additionally, through Amazon Marketing Cloud, advertisers can analyze Nielsen’s high-quality data within a secure clean-room environment.
“With our audience segments now in Amazon’s industry-leading advertising ecosystem platforms, we offer marketers one of the industry’s best data capabilities to help further drive marketing ROI,” said Kirsten Cummings, General Manager, Outcomes at Nielsen.
“Distributing best-in-class Nielsen audiences on Amazon DSP is yet another step in fulfilling Zeotap Data’s mission of building and distributing the most effective audiences for marketers globally,” added Vishal Tanwar, VP, Partnerships at Zeotap Data.
Nielsen Marketing Cloud provides a comprehensive data and technology solution for data-driven advertising, enabling clients to manage every phase of the marketing process—from media planning and activation to data management and attribution—all within a single platform.
