PM Modi’s Economic Package address to the nation garnered 4.3 BN viewing minutes: BARC
BARC India and Nielsen have released the 8th edition of TV and Smartphone consumption which explains the impact of COVID-19 ...
Tag: Nielsen
Movies keep viewers glued to TV during lockdown
In the South week on week, we are seeing a spike on the Movie genre. The South Channels are leveraging ...
WARC Data relaunched; collaboration with Nielsen to add new category data
WARC has today re-launched WARC Data, an independent and dedicated data product that helps brands, agencies and media owners plan ...
Nielsen revises down FMCG growth forecast to 9-10 percent in 2019
Mumbai: According to market research and insights firm Nielsen, the FMCG sector seems to be inching towards a slowdown, with a ...
