GroupM Brew: Marketers need to look beyond demographics to understand how audience is framing their identity
Marketing to a rural audience is a different ball game. And given the size of the rural market in India, ...
Tag: Niraj Ruparel
IAA India Chapter concludes its inaugural digital event ‘TechPulse’ on a high note
The India Chapter of International Advertising Association (IAA) hosted its first-ever digital event, TechPulse, on April 27, 2023, at the ...
Marketers acknowledge potential of audio as media touchpoint: Report
MMA and GroupM have come together to launch a playbook, with inputs from Amazon, on the Voice/Audio landscape in India ...
