The Ad Club today unveiled the Jury Chairs for the Abby Awards 2025 powered by One Show across five key categories:
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Nina Elavia Jaipuria will lead the Broadcaster category. A seasoned media and marketing leader, Nina has over 30 years of experience across FMCG, services, and media, having held leadership roles at Lintas, Colgate, BPL Cellular, Sony Entertainment, and most recently Viacom18. She also champions gender representation through the IAA Voice of Change initiative.
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Niraj Ruparel, Creative Tech Lead at WPP & GroupM India, will chair the Technology category. Known for innovative work using AI and immersive tech, Niraj has won global accolades including Cannes Lions and Spikes Asia, and advocates for inclusive, intuitive technology.
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Deepshikha Dharmaraj, CEO of Burson Group India, will head the Public Relations category. With three decades in PR, Deepshikha has led firms like BCW India and now Burson Genesis, GCI Health India, and Hill & Knowlton India. She is a leading voice in PR industry associations and global award juries.
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Chandani Samdaria, Executive Creative Director at L&K Saatchi & Saatchi, will chair the Green Abby category. With award-winning campaigns for top global brands, she brings cultural insight, creativity, and mentorship experience to the jury.
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Praful Akali, Founder & MD of Medulla Communications, will lead the Health category. One of the most awarded names in healthcare advertising, his campaigns like Last Words and Last Laugh have won both Cannes Lions and Effies for creativity and effectiveness.
The Abby Awards 2025 will be held at Goafest 2025 on May 21–23, 2025, at Taj Cidade de Goa Heritage and Horizon. Goafest is co-hosted by the Advertising Agencies Association of India and The Advertising Club.
