The ‘Premiumization’ of Mass FMCG and Why Consumers Are Willing to Pay More for ‘Affordable Luxury’
The ever-evolving landscape of Indian Fast Moving Consumer Goods (FMCG) has been full of surprises. One such surprise is that ...
Tag: Pawan Jagnik
The Offshoots for Growth in FMCG Consumption and Advertising
The world has been looking at Indian markets with starry eyes over the last few years. Indian audiences are embracing ...
McVitie’s reintroduces its Cookies and Creams range under McVitie’s Tasties
Mumbai: McVitie’s has unveiled a new look for its Cookies and Creams range under the McVitie’s Tasties. The McVitie’s Tasties ...
Pladis Global appoints Pawan Jagnik as Head of Marketing
Pladis Global has roped in Pawan Jagnik as its Head of Marketing. pladis India is home to brands like McVitie’s, ...
