Tag: Piali Dasgupta Columbia Pacific Communities

How a brand is built through a simple concept of ‘positive ageing’

by Editorial

December 16, 2020

We are all familiar with the famous African proverb, “It takes a village to raise a child.” The truth is, ...

The communication strategy for brands right now, in three words should be: HELP, DON’T SELL: Piali Dasgupta, VP- Marketing - Columbia Pacific Communities

Creating effective communication for the audience engagement during lockdown

by Editorial

July 10, 2020

Marketing guru Seth Godin once famously said, “It’s easier to love a brand when the brand loves you back.” These ...

Columbia Pacific Communities awards its Creative Mandate to Famous Innovations

by Editorial

May 19, 2020

Columbia Pacific Communities, India's largest senior living community operators, has appointed Famous Innovations as its creative agency on record. The ...

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