The Marketing Research Society of India (MRSI) organised a panel discussion titled, ‘Targeting and ISEC-Socio Economic Classification. The panellists were ...
Media rights for the Indian Premier League is now shared between Disney Star and Viacom18 and the acquisition cost has ...
Would Indians buy vibrators like their western counterparts? Or would they prefer some other product from a ‘pleasure superstore’? When ...
“As a company what Colgate spends across one brand, we spend across 40 brands, that’s the difference between them and ...
Mumbai: dentsu X, the integrated media agency from the house of dentsu India, has won the digital media mandate for ...
Mumbai: Magazine readers in India are far more aware, well off and brand conscious than any other media, including digital. ...
