Mumbai: In addition to the keynote sessions and panel discussions, Day three of Goafest 2026 also featured a session on ...
Mumbai: Television still delivers massive scale, high watch-time, and strong credibility, but broadcasters must evolve from passive reach to participative ...
New Delhi: Publicis Media India has introduced Markriti, an advanced machine-learning-based Marketing Mix Modeling (MMM) tool designed to enhance the ...
Rajiv Dubey has been given an expanded role as Vice President at Dabur India, where he will now oversee brand ...
Mumbai: Dainik Bhaskar Group, a print media company, has introduced 'Market Gyaan,' a new series promoting discussions with industry leaders ...
Mumbai: Disney Star Network introduces a new contextual advertising solution on its Hindi movie channels, Star Gold and Star Utsav ...
The Marketing Research Society of India (MRSI) organised a panel discussion titled, ‘Targeting and ISEC-Socio Economic Classification. The panellists were ...
Media rights for the Indian Premier League is now shared between Disney Star and Viacom18 and the acquisition cost has ...
Would Indians buy vibrators like their western counterparts? Or would they prefer some other product from a ‘pleasure superstore’? When ...
“As a company what Colgate spends across one brand, we spend across 40 brands, that’s the difference between them and ...
