Will influencers lose their influence with original content taking a back seat?
Online media is flooded with content creators and ‘influencers’ today. No brand is saying no to influencer marketing, despite the ...
Tag: Ramya Ramachandran
‘Performance-based influencer marketing is present reality’
We live in the era of influencers. There are many who trust their word and look forward to their suggestions ...
What can brands do to combat inflation with influencer marketing?
Transitions have become an integral part of our lives and workplaces over time. As we enter the new era, one ...
The changing face of social media influencer marketing
Every professional should be familiar with at least one essential premise of digital marketing in today's world, where people use ...
Actors, being huge influencers, need to be mindful while endorsing brands: Experts
Actors have always been role models for many, especially the younger generation in the country who follow their each and ...
Gauging the ROI of an Influencer Engagement Activity and its significance
It would not be laying it on thick to say that 2020 was the year of influencer marketing. With multiple ...
Wavemaker India Wins Media Mandate for Nestaway
Mumbai: Wavemaker, the media, content, and technology agency from GroupM has won media duties for NestAway. Wavemaker will manage offline and ...
