Xaxis launches AI-driven creative solutions to boost impact of digital ads in India
New Delhi: Xaxis, the Outcome Media Company and GroupM’s advanced programmatic arm, today announced the launch of its programmatic creative ...
Tag: Rita Sahajpaul Xaxis India
Trends for 2021 in Programmatic Advertising
The following digital advertising trends will influence the shift to programmatic buying and help brands optimize ad spend. Data & ...
Tapping into the potential of Programmatic Audio for marketeers
Audio is currently undervalued and underutilized in India. There needs to be more education, and more measurement tools, says Rita ...
India devotes an avg of 19.1 hrs per week to listen to music: Xaxis report
Gurgaon: Xaxis India, GroupM’s advanced programmatic arm, launches its first-ever Programmatic Audio Playbook for marketeers. In a market where online ...
