Circa 2024: Things are going to get really crazy with Gen AI
The year 2023 marked the explosion of generative AI across text, images, video and many other applications. By March of ...
Tag: Sabyasachi Mitter
Opinion: To award, or not to award?
Being on the jury of any award is a tough job. Not because judging work is a difficult job per ...
Goafest 2023: The Final Countdown (1) – ‘Next week is my daughter’s wedding. But Goafest is calling. I am attending.’
Are you attending Goafest this year? I would have loved to but I am on the APAC Effies’ Jury so ...
Emmanuel Upputuru, Sabyasachi Mitter and Bobby Pawar appointed Jury Chairs for ABBY One Show 2023
Emmanuel Upputuru, Founder of Efgh Brand Innovations, Sabyasachi Mitter, Founder and Managing Director, ibs + Fulcro and Bobby Pawar, Chairman ...
Should creative and media be the same for effective performance marketing?
According to EMR, the Indian digital marketing market – including e-mail marketing, SEO, blogging and podcasting, social media, mobile marketing, ...
Think Through: Explained – Why watching IPL on digital will be 10X cheaper than TV
Indian Premier League (IPL), one of the most popular sporting events in India, is expected to see a spurt in ...
Humans will run newsrooms; ChatGPT, Bard can augment ideation and research: Experts
Google announced the launch of its experimental conversational AI service named Bard – billed by many as a rival to ...
Think Through: Is a subscription model for Twitter feasible? Will Indian users pay?
Twitter, which gets a majority of revenue from advertising, has been losing ad revenue in recent times and is facing ...
Digital Marketing Mandates: Multiple agencies versus consolidation – What’s next?
There is a buzz in the market – every now and then – that clients are consolidating their digital mandates. ...
Ambassador 2.0: Success hinges on product and makeover, not legacy
The Ambassador was once a status symbol in India. At the time, car ownership itself was a status symbol and ...
